You’ve decided to start your own handyman business. Congratulations! Ahead of you is both an exciting and challenging time since the skills required to be a handyman are not necessarily the same skills that are required to run and market a business. I am assuming that you have the skills required to perform your job as a professional handyman and you know how to provide excellent core service to your clients.

I will be helping you answer the types of questions I get most often from business owners and handyman business owners in particular: how do I market my business and get clients.

There are two major categories for marketing: database marketing and marketing to build your database. Let’s look at each one so you can understand their relationship.

Database marketing is marketing to the people that already know and hopefully like and trust you. This includes your existing clients. It also includes your friends, family and business associates that may refer you business. Additionally, it is also made up of potential prospects that have inquired about your service.

Marketing to build your database is probably the marketing you imagined doing to promote your business. This is marketing to the general public to build up your database. Sure, you might do some marketing to find out that someone has an immediate need and the are going into your database at the same time that you going to give them a bid for work they need to get done, but you need to take a much longer view of your business than just generating immediate business. Immediate business is critically important for cash flow, but you are probably going to want to build your handyman business up to the point where you are not relying on the more expensive marketing of acquiring a new client and instead rely on a carefully nurtured and maintained list of existing clients that repeatedly comes back to you with all their handyman needs.

Until my next post,

James

P.S. Download a free copy of the Handyman Marketing Primer – an hour long audio program that will help your handyman business start and improve their marketing.