3 Ms Of Marketing For Handyman Business – Message
Alright. Let’s talk about the next M of the three M’s of market. We already did market, let’s talk about message. Your message is what you are actually saying to the market.
If you are talking to somebody who is looking to having their kitchen remodeled, the message you may use is significantly different or should be significantly different than the message you should be using for somebody who is preparing their house for sale or that has rental property. You wouldn’t say the same things to somebody who is doing their own kitchen that you would to somebody who has a rental property. Kitchen refinishing is not going to be the same. What they are looking to get is not going to be the same. So you want to tailor your message to meet that particular market.
Which is leading me to this next concept of market to message match.
Market To Message Match
You want to make sure that your particular message that you’re using is very specific to the market that you are targeting. And why do you want to do this? Number one it is going to increase the response and it is going to make you seem specialized.
So an increase in response, if you are talking specifically to them, if you know what real estate investors want out of a handyman and you know what their concerns are and you can talk directly to them about that, that is significantly going to improve your response versus just saying “Joe handyman, call me, I do fix up.” If you actually talk specifically about the needs and the wants of a real estate investor and how that you can help them – that is going to drastically improve your response rate in that marketing, make that marketing much more cost effective much more responsive.
The other thing about it is when you start coming in and start tailoring your message to a specific market, you became a specialist. The nice thing about a specialists is that they can charge more money for the same job because they are specialized. Even though most handyman can do one particular type of task, if you say you specialize in that, you can charge more for the specialization and you can make it a specialization so you do have a specialized or at least more knowledge or more experience in doing that particular project.
So that’s what we’re talking about when we talk about market to message match.
Until my next post,
James
P.S. Want to learn the best strategies for marketing your handyman business? Check out “The World’s Greatest Handyman Marketing Course”.
Related posts:
- Improving Your Response Rate In Your Handyman Business Marketing Alright. Let’s talk about ways to increase your response rate in your marketing. And I’ve...
- Headlines For Handyman Marketing All marketing should have headlines. Headlines are often overlooked by new people doing marketing that...
- 3 Ms of Marketing For Handyman Business – Market Let’s talk a little bit about the three M’s of marketing. All marketing consist of...
- 3 Ms of Marketing For Handyman Businesses – Marketing Media Ok let’s talk about media. Media is the way that you get your message out...
- Handyman Business Marketing and Using Irresistible Offers Alright. Let’s talk a little bit about irresistible offers. When you’re making your presentation, your...
- Marketing Your Handyman Business With Audio Interviews The following is an excerpt from “How To Market Your Handyman Business” (a 1 hour...
- Using Niches To Market Your Handyman Business More Effectively The following is an excerpt from “How To Market Your Handyman Business” (a 1 hour...
- Direct Response Marketing For Handyman Business Owners Most of the marketing that I teach, in fact I can’t think of an exception,...
- Handyman Business Marketing In the last couple of years as the real estate markets cooled significantly many handyman...
- Handyman Business Marketing Widgets Alright, so we just talked a little bit about these marketing widgets. You can market...
