3 Ms of Marketing For Handyman Businesses – Marketing Media
Ok let’s talk about media. Media is the way that you get your message out to the market you’re targeting. And there is a variety of media that you can use. Classified ads, post it notes, sticky notes, flyers, websites, direct mail, newsletters… all of these things are examples of different types of media. And we are going to be covering a large variety of media here in just a few moments, probably in the next section, about what kind of media it is, how effective it is, whether is it scalable, or whether it is one step versus two step, whether it is a lazy or poor type of media.
So we will be talking a lot about those different types of strategies once we are past some of the background details. The media is how you’re going to get your marketing message out to your market. So we will be focusing a lot on talking about media in a bit.
Media is a lot about what people are going to think about when they think of “how am I going to do my marketing?” What first comes to mind: “I am going to put that on the paper”, “I am going to send that post card”, “I am going to do flyers door to door”.
A lot of times they do not think about what market they are specifically going for or what message they’re going to give a lot of times when they think about media. So that is just one part of it though.
Until my next post,
James
P.S. Find out all the different marketing media and how to most effectively use it to market your handyman business in “The World’s Greatest Handyman Marketing Course”.
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