3 Ways To Improve Marketing Effectiveness Generating Prospects For Your Handyman Business
The following is an excerpt from “How To Market Your Handyman Business” (a 1 hour and 41 minute free training course download available to our visitors).
Jassen: All right let’s move on let’s talk about ways handyman can improve the effectiveness of generating prospects from the marketing that they’re doing.
James: OK, I’m going to kind of go through this pretty quickly I don’t want to dwell on it and extend this thing out but the first thing you need to do if you’re trying to improve anything, you need to be measuring so always be measuring, testing, and trying to improve on things you’re doing and there are three things that you should really focus on improving.
The first thing is your headline so a lot of times that’s going to be your unique selling proposition and you need to focus on what you are offering to them, how you are getting the attention of the people you are sending the information to. So, for someone who’s focusing on real estate agents to try to get houses ready to sell very quickly you can say “get you house in tip-top shape with one phone call, we’ll prepare your house to sell” You know whatever your unique selling proposition is for those guys and then be testing that headline versus new headlines so you send that out week one, you send out another week or two, you see which one does better you take the winner and you keep testing that against something new until you find out the one that performs the best overall you want to constantly be testing headlines.
Also your call to action, what you are using to tell people what you do… call me, email me, stop by my office… whatever you are doing to get them to contact you, whatever your call to action is you want to test that too to see which one is most effective.
And then the last one of the three that I recommend people test is test what you are offering are you offering them a free special report, are you offering them a video, are you offering them a free bid or consultation, are you offering them a free telephone interview about things they may need to know, whatever you are offering test different ones to see which one works best and so that’s what I would emphasize people test to improve effectiveness of their marketing.
Until my next post,
James
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