5 Effective Ways to Advertise Your Real Estate Investment Business

Whether you are a rookie real estate entrepreneur or a veteran, it is always beneficial to evaluate your current advertising methods. You should assess whether or not your methods are reaching the right market and if your message is being received with a positive response. In this article, you will find five effective advertising methods for your business.

Although this article addresses five methods, you only need to implement two or three of these methods. Set up a tracking system to measure the success of each advertising method. If after further analysis you decide you are not getting the success you were hoping for, institute a couple more of the methods.

Method 1: Door-to-Door Flyers

Door-to-door flyers allow you to get your full marketing message out to people in one step. Your flyer should also include a 24-hour recorded message hotline, so that sellers can be pre-screened and given the benefits of working with you prior to reaching your phone directly. Depending on your budget, you can either deliver the flyers yourself or hire someone to put out the flyers for you. Hiring someone will cost you about $7-10 per hour or 7 to 10 cents per flyer. To have the flyers printed, you can use your local copy shop.

Method 2: Door-to-Door Door Hangers

Similar to flyers, door hangers are mini flyers hung over the handles of doors. These can give you about half to a third of the space of a flyer, since they are usually printed two or three to a page by a printer.

Method 3: Postcards to For-Sale-by-Owners

Owners who are selling their houses without a real estate agent are potentially motivated sellers. You can either compile a list of for-sale-by-owners or use a service that can complete this task for you. A good way to contact for-sale-by-owners is to send postcards. You can upload your list to the US Post Office website to have the postcards mailed out. By using the US Post Office and a company to compile the list for you, you reduce the time spent on creating the advertising – time better spent on dealing with motivated sellers who are already calling.

Method 4: Postcards to Out-of-State Owners

Similar to the postcard you would send to for-sale-by-owners, you could also use the US Post Office website to send out postcards to non-owner occupied houses or out-of-state owners. Out-of-state owners have their property taxes sent to a different state than that of the house they own. With a postcard, you have a limited space to get your entire marketing message out. In this case, include your 24-hour recorded message line, so that the seller can get more information about your business prior to speaking with you.

Method 5: Over-Sized Postcards to Entire Neighborhoods

A saturation mailing of an over-sized postcard to every house in a neighborhood produces great success in receiving phone calls from motivated sellers. Depending on the size of your budget, it is recommended to send out 5,000 postcards to 5,000 different houses in certain zip code. A mailing of this size should result in 10-15 calls from motivated sellers. From those calls, about one or two will sell their house to you. The cost to mail out the 5,000 postcards can be less than $1,500.

Although this may not be the most cost effective way to buy a house, it is still an effective way of advertising. For example, if you target at least $20,000 in profit per house and spend $750 in advertising to buy the house, the $20,000 profit makes the cost of the postcards justifiable.

Until my next post,

James

P.S. For step by step checklists and systems for implementing your real estate investor marketing plus much, much more order a copy of the most excellent Real Estate Investing Systems from Amazon.

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