About The Yard Sign Checklist
Using yard signs at your properties is a major part of your marketing plan. Use the Yard Sign Checklist as a reminder of things to check and do when putting out your yard signs.
The position of the yard sign can have a significant impact on the signs effectiveness. You want the sign positioned for maximum visibility by drive-by traffic so have the signs facing such that drivers can read it while driving by. Usually this means that it is not facing the house and one directly facing the road, but it is facing perpendicular to the road so that it could be read driving in either direction on the road from a distance.
I recommend using your 24 Hour Recorded Information Line number on your yard signs and give additional information about the property on the message. Of course, after they listen to the message you should give them a way to contact you directly either with a local number or by pressing an extension depending on how your phone system is setup.
In many markets you will need to make sure your yards signs are still up on a regular basis because they have a tendency to disappear.
Until my next post,
James
P.S. For a limited time you can download the Secret Property Management Tips and Tricks real estate course for free.
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