Adding a Personal Touch To Your Real Estate Investor Marketing

Advertising creeps into people’s lives every moment of the day. All a person needs to do is turn on the TV, pick up a magazine or walk down the street to be encountered with hundreds of advertising messages. In order to make certain that a motivated seller responds positively to your advertisement, add a personal touch to your marketing efforts. One example is to use hand-written letters as a form of mass advertising. This article illustrates two situations where hand-written letters can be used.

One way to advertise your real estate investing business is to send out hand-written letters to non-owner occupied houses. You can purchase a list that shows home-owners who have their tax bill sent to a different address than that of the house they own. This often times means it is either a rental house or a house that is not occupied by the home-owner. For this list, you can send out a letter on yellow legal paper that looks like it was hand-written. Here is the step-by-step process to create the hand-written letter.

Use a white sheet of copy paper and put the yellow lined paper beneath it, so that you can see the lines through the copy paper. Then, hand-write the letter leaving the name of the person you are sending it to blank. Take the original hand-written letter that is on the copy paper and copy it onto yellow legal paper. With the same pen previously used, write the name of the person you are sending the letter to on the copies made with the yellow legal paper. The end result is a letter that looks hand-written which is personally addressed. Address the envelope by hand rather than using a mailing label. This keeps the theme consistent throughout – the addition of the personal touch. The seller is more inclined to open and read the letter if it looks personal on the outside.

You can also send these same hand-written letters to home-owners who have been cited with a code violation. Many times when a house has been cited with a code violation, it is an indication that the seller may be motivated. To obtain this list, go to your city courthouse, and they will give you a copy sometimes for free and sometimes at a very nominal expense.

By adding a personal touch to your advertising methods, you have a higher chance of dealing with motivated sellers. Although this article has given you two situations where a personal touch can be used, you can brainstorm several other ways to add this same touch to your current forms of advertising.

Until my next post,

James

P.S. Haven’t got your copy of Real Estate Investing Systems? What are you waiting for… it is AWESOME!

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