Articles and Content for Handyman Businesses

Let’s talk about articles and content for marketing your handyman business. In my opinion, they are by far, and this is like a by-far-huge-margin-by-far, they are the best way to bring visitors to your website, and to establish relationships, and things of that nature. But what it really is, is writing articles and other contents for your website. Content, if you think about what search engines are looking for, they’re looking for quality information on pages, where they can refer individual visitors to when they type in a certain keyword. So content is giving you, every time you write an article or a piece of content for your website, you’re giving the search engines one more chance for them to say, “Here. Anyone who’s searching for keyword, this is the particular page that maybe of interest to you.” And so, you can almost think of it — and this is a first time I’ve used this analogy – you can almost think of every time you write a piece of content, it’s like buying a Lotto ticket. Because every time you get a new piece of content, you have a chance of having a search engine rank that page extremely well for visitors to find it extremely valuable, and when they listen on there and people keep clicking on it, they’ll continue to list it high and you’ll get a nice stream of traffic for long period of time. So you write an article. It becomes a lottery ticket, and for ever and ever and ever, the people from search engines keep clicking on your ad and it keeps becoming more popular and more popular, and all of a sudden, it becomes a nice steady stream of traffic to your website.

But you’ve got to write the content in the first place to have a chance of that happening. And you won’t really know that is going to happen until you write the article, and the search engines are constantly testing which one’s the best. Is the new one coming in going to do better then yours, is your going to do well. You keep having to write good content, and the more content you have, the better. And that will keep bringing traffic to your site. And I’m going to talk about some very specific examples here coming up in this next slide.

Until my next post,

James

P.S. Check out “The World’s Greatest Handyman Marketing Course” for more information on how to use articles and content to effectively market your handyman business.

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