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Jassen: I agree. Okay, good, well we got through it.

James: And we’re less than two hours.

Jassen: And less than two hours we did not set a new record.

James: No, we did not. Although, I have a feeling we need to change this from a one hour call to obviously at least ninety minutes.

Jassen: At least, yeah.

James: Okay.

Jassen: Well, you know, and especially when we’re talking about stuff that we do on a daily basis to market our own businesses and things we’ve had great success with and we’re obviously passionate about them. I hope that that shows through to our listeners and because this stuff works! It works that’s all I can say is it works.

James: You know, I’d like to put together an audio program where we list everything we did that didn’t work. That’d be a full day seminar.

Jassen: Well, no, James, the thing is, is that and you know this, but even if something doesn’t work you still get feedback off of it because you should be actually measuring everything that you’re doing. Okay, we’re already overtime I’ll delve into this. We, here at, you know, my tax resolution firm we just did a two-thousand piece mailing to a very, very specific audience for a very, very specific service and out of those two-thousand pieces we got, what we got back were six phone calls and others here at the company were, they were like, that sucks, that was a complete waste of money, blah, blah, blah, blah, blah, and this actually happened today, this conversation and I was like, guys, no this was not a waste of time and money. What this was, was we now have something, we have a baseline for this new service offering that we’re introducing.

So, what we do now is we have to make some choices about what we’re going to do with this information. It’s not just a, it didn’t work so then we throw it away, it’s what are we going to do to this to improve from there? And so, we sat down and put together a plan, but the initial reaction from everyone else was, that didn’t work lets not do it again and so if that’s your attitude, then, I don’t mean to make this an inner game kind of thing, seriously if that’s your attitude, then that, it is what it is and you’re going to get, you know the subsequent results.

Whereas instead if you look at that as a learning opportunity and you know, there’s no such thing as failure, there’s only feedback, I don’t remember who said that, but I’m sure you do. You take that feedback and you implement improvements to make it more effective and that’s really all it comes down to, so.

James: Yeah, some of my biggest breakthroughs have been something I tried that didn’t quite work and then I had to go test something slightly different and I realized it did work. So, just realize that you’ll go through testing things and find opportunities by your test. You know, you might take some of the things that you heard on this call and implement them and find out that the way you heard something being said wasn’t exactly what you thought we said or wasn’t exactly what we said, I guess is the way I would describe it, so you are misinterpreting exactly what we’re saying and you may hit on, you know, some major improvements of what we were doing or you may find out that what we said to you didn’t work the way you thought it was, you have to tweak it and you discover something amazing.

You know, part of the reason why I can very comfortably give you all the detail I could possibly think to possibly remember to give you and yet, still have people come to me for consulting is because there is a difference between what you hear and me actually showing you how it’s actually done.

Jassen: Right.

James: And, you and I have had this problem a lot of times is that I will share with you exactly what I’m doing, I’ll even show you numbers and examples, and you can see everthing going on, on the surface and then you try it and you’re like, you know, I’m not getting the results that you are getting. I tried the same thing and, you know, I ended up negative $500 when I did it and you ended up positive $2,000. I mean, what are you doing differently? And then we go through step by step and I’m like ‘Oh did you do this’ ‘No I never even thought to do it that way’ Oh, well, you know, that makes the biggest difference. I mean that’s a 400% difference in response right there and so there’s all these like, little details…

Jassen: Well, there are, we could just go on forever about this. In the past 48 hours alone you and I have had three separate instances where we read, listened to, or thought about the exact same thing and got something completely different out of it.

James: Really?

Jassen: Yeah, the Dan Kennedy Information Marketing Boot Camp that section that we both listened to…

James: Okay, yeah, yeah, yeah.

Jassen: …Remember that? That page out of The Ultimate Marketing Plan, you and I both got something different out of that even though we read the exact same words and then earlier today, something you called me on you know, having to do with the law of attraction, you know, so we were looking at the same scenario and I was looking at it from one perspective, you were looking at it from one perspective, you know, your perspective and you were like ‘you know that’s the law of attraction thing?’, and I like, yeah good point. So, the same material can be presented, but it is what you hear, how you hear it and I guess, how you process it. So, I guess I don’t know where I was going with that, but…

James: No, I agree, I think that it’s really important concept in that you can have 500 people listen to this same audio presentation, 90% of them are going to take absolutely no action whatsoever because that’s just the way the numbers are and it’s not just me so I don’t take personal offense to it, but I worked for a test preparation company when I was in college and I was shocked when I saw the number of people who would register and pay $1,000 for a test preparation course in order to, you know SAT, the ACT, the graduate exams LSAT, GMAT, MCAT… you know all those different exams you have a very large number of people that pay the money and then you have a very small percentage of people that actually attend class and I am always amazed at the difference between those two numbers and so, it’s not just my stuff, it’s not, you know, there’s statistics on the number of people that read books that actually buy the book. It’s some very small percentage. So, if 500 people listen to this audio a huge number are never going to do anything with it.

Jassen: Right.

James: A very small percentage of people are going to take one or two nuggets and apply those things or at least think about those things when they’re doing their new changes or anything like that. Then you’re going to have a very small number, maybe one, or two or three people that actually take it and say ‘Wow these guys really know what their talking about, they’ve done it, their showing us the way’ and their going to try to implement the challenges. Sometimes their best intention of implementing and modeling what we’re talking about is going to reach, because there’s certain points when you’ve got to go from step one to two, but there really is a couple of choices you need to make from going from step on to two that we didn’t specifically address, you know, email out your guys, well, what is actually in the email?

Jassen: Right.

James: What’s in your signature file, what’s in the subject line?

Jassen: Right, that’s a whole five hours itself.

James: Yeah, well, you know, what software program are you using to send out the email, are you doing color or are you doing non-color, you doing HTML or are you doing text? Alright, how are you doing your links? Are you using a link tracking code or are you using the straight up link? What’s the web address of your link, are you doing to the homepage or are you doing to a specific page? Are you testing headlines? Are you testing headlines? How is your page laid out? So, there’s like hundreds of things that we have not discussed not to like deceive you or you know, try to hide anything from you. If they come to my mind I will talk about them and if I’m talking to someone in the consulting environment and they ask me specifically, I’ll share with you, it’s not like I’m trying to hide it, it’s just that for the sake of time, we’re already 50 minutes over, but I can’t go into all that detail and so having someone do consulting with you or say ‘I’ll do it for you’ like for instance the web site set-up. If you don’t know how to set up your website, I can walk you through those steps, I can give you a check sheet that’s got 39 different steps, do this, do this, do this, but there’s still things that I, when I do it for you that I already know how to do it that you don’t have to make any decisions about that it will be set up right.

Jassen: Right.

James: And so you can pay me to do that for you or you can try to work through the best you can with the 39 steps that I do even if I show you in a video.

Jassen: Right.

James: Because there’s just differences so, I think that’s what you were getting at.

Jassen: Well, yeah, I mean everything that we talked about tonight is stuff that you and I have talked about endlessly for, you know, months, years kind of thing, but out of even me being here being on the call with you tonight I actually have here, you know on post-it notes in front of me on my desk I actually got down on paper eight things that I need to do in my own business based on what we’ve talked about for the past two hours. You know, even though this is all in theory, all stuff I already know, right? But, I was just able to think of things in a different light and go hey I need to do that so that I can get this. So, you know, even though I’ve heard it before I still got new stuff out of it.

James: Yeah, totally. I can give you two examples from the call that I learned. I mentioned the one before about YouTube, that link in the beginning. I heard you say that so many times before and I’ve actually used it, I mean, I put my link in the YouTube thing, but it just never dawned on me to have it be the first thing in that description.

Jassen: Right.

James: I don’t know why it didn’t dawn on me and that’s, I have a feeling that’s going to make a big difference in the number of click throughs I get from my YouTube videos, and I’ve done YouTube videos, I mean I’ve use YouTube all the time to promote my stuff and I think it’s going to have an impact.

Jassen: I guarantee it will make a difference.

James: Yeah, and so that’s one of the things the other thing is the way you actually described people self-selecting not to work with you by having AdSense ads on there. I hadn’t heard it explained like that before so, it was a slightly different way of you explaining that if people click on the ads their opting not to work with you anyway you might as well get paid and so I though that was great. I wrote it down I’ve got two notes, so it’s like the weirdest thing to like, you know we could have the same conversation over and over again and other people can hear it over and over again and you know something, if they listen to this thing a second time they’re going to hear different things.

Jassen: Right. Right. And you know, another thing that you and I talk about this a lot about that a lot of our conversations that we have, you know, just privately between us are things that we should, you know, record because they’d be great material or whatnot. For the people listening what we have basically had for what, the past 20 minutes plus, this Webinar, I didn’t mean for it to, but it’s kind of broken down into the kind of conversation that you and I would have privately anyway and so I really encourage people, listen to the whole thing again, you know, once the recording is available on the website, but personally, I would, I’ll probably go back and listen to this section again, but listening to the last 20 or 30 minutes about how you and I are engaging in thinking and, does that make sense, how we’re looking at the problem in order to pop out solutions? Does that make sense?

James: That is one of the biggest differences between going and buying a book or a CD or a course and being able to have live consulting and ongoing back and forth conversation. Is that you; If I had published a book on all the theory on how to do something and you actually read it you would not be able to implement that nearly as well, even though I tried my hardest to give you exactly the information that you need, all the detailed steps as if you can come to me and say ‘How did you actually handle this part of it when you were doing it?’ and that’s part of what you get when you do consulting or you do some type of ongoing question and answer relationship and I offer that, by the way. I mean, we offer it, any of our Bronze Membership guys at the end of calls like this or at the end of calls for, you know, the real estate we do as well, they can ask questions and say, you know, ‘How did you actually handle this?’ or ‘How do you talk to people this way?’ or whatever it is that you’ve got questions about that’s part of what you get and then I also offer one on one consulting if you want to have it more private. So, I mean, that’s the real benefit in my mind.

Jassen: I agree. I mean, I write, you know, on my blog, I write blog posts about, you know, step one, step two, step three, step four, you know, for, you know specific scenarios for dealing with certain things with the IRS and I can explain it, you know, so somebody else can do it, but it really, really is different. You know, I can explain it to somebody but they’ll, once I get on the phone with that client they’ll be like, ‘I read it and I get it, but I really don’t want to do that myself’ just because, I don’t know if it’s an experience factor, a fear factor, a, just some sort of mental processing loop factor or something, but it’s the exact same thing in honestly any business I’ve ever been involved in be it a real estate broker, being a real estate investor, you know, being a tax resolution consultant all of these things, it’s having that one on one relationship is, it makes a profound difference.

It’s kind of like having, I’m a figure skater and I don’t like doing group lessons because I don’t get as much out of it. If I did not have the one on one coaching with my coach I wouldn’t, there’s no way I would be where, you know, where I am skill wise. I’m still not where I want to be of course, but I wouldn’t be this far along at all, so having, and I think any athlete, any business executive, you know, anybody’s pretty much going to say the same thing, that having that brain to bounce ideas off of that makes all the difference in the world.

James: Yeah, I would agree. Alright, lets end this call if people need to get a hold of me they can go the the LearnToBeRich.com website you could sign up for consulting packages or get access to our Real Estate Investor Wiki if you’re into real estate investing or you can get access to our Business Wiki if you’re interested in that as well and then we also have a webinar coming up. I believe we’re going to do it next week on The World’s Greatest Real Estate Agent Marketing Course and so we’ll talk about that all next week you can definitely go and register for that as well.

Jassen: Right, and that’s going to be, is that a full day event?

James: It’s going to be, we’re going to try something different, usually we do them as full day events, the last one we did we did it as a full day, for the next week we’re going to do two hour segments a day of course if you sign up for any of them you’ll be able to go and listen to the recordings. We’re going to do two hours a day for five days, so it’ll actually be 10 hours over the course of five days.

Jassen: Okay, so breaking it up, give you some time to digest some of those chunks each day.

James: Yeah, it is better for me if I’m not speaking for 8 hours in a day rather than, you know two hours a day, even though I like to talk, you know, talking for that long is a little hard on me. So, yeah we’ll do it that way and if you’re listening to this significantly after next week, by the way, next weeks going to be the, let’s see 22nd of February through the 27th of February, so…

So, if you’re listening to it significantly after that we’ll have the course available for purchase outside that (see The World’s Greatest Real Estate Agent Marketing Course for more info). We’re going to try to have it transcribed and be audio recorded as well and maybe even do video this time, so stay on the look out for that you can purchase that right from the LearnToBeRich.com website and it’s going to be taking a lot of the stuff that we talked about tonight and taking it even one step further with additional detail and I’ve got 150 PowerPoint slides outlined that we use for this, so it’s pretty good stuff.

Jassen: Yeah, I’ve seen it it’s a lot of material and it goes kind of like, with the website building thing that you were talking about where, you know, you’ve got your checklist and then additional things you would do if you do it yourself. You’re going to be going into some of the more in depth things that you think about and do in terms of more marketing systems as they apply for real estate agents, you know, just that much, you know, nitty-gritty depth that we obviously didn’t have time to go into tonight, right?

James: That’s exactly it! So you get ten hours five times of what we did here tonight, so… even with going over.

Jassen: Right.

James: Yeah, it’s going to be really good, so.

Jassen: Awesome!

James: Hey, I really appreciate it, I mean, you know.

Jassen: Hey, hey, you know, I love doing these especially when we’re talking about real estate stuff, I just, you know, coming from the business obviously as you do and just having a passion for the, for the topic. Can I throw out there if people want to get a hold of me?

James: Yeah, absolutely, please do.

Jassen: Okay, if you have, again people don’t like talking about this of course, it’s one of those stigmas I understand, but if you have any kind of tax issues, IRS back tax liabilities, unfiled returns, I actually work with a lot of real estate agents, I’d say about a fourth of my clients currently are real estate agents and brokers so, if you have any IRS or state tax issues that you can use some help with, you know, I do free consultations, that’s not a problem and you can find me at SixFigureResults.com or if you’d like to telephone me directly you can reach me at toll free (866) 627-7654. So, we’ve covered a lot of stuff tonight.

James: We sure have. Hey, I really appreciate it and let me end the webinar here so we can stay under two hours.

Jassen: Okay.

James: But, if anybody has any questions, stick around and we can definitely answer those, but I’m going to stop the recording now. I really appreciate Jassen, thank you so much and to everyone else, good night and thanks again for listening.

Jassen: Good night.

Until my next post,

James

P.S. This is just a small part of what you’ll learn in the full training: “The World’s Greatest Real Estate Agent Marketing Course”.

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