Learn To Be Rich » Marketing

Joint Venture For Profit – Free Audio Download

James Orr — Thu, 21 Jan 2010 23:31:10 +0000

On Tuesday I recorded the Joint Venture For Profit webinar where I talked about what joint ventures are, how to do joint ventures, how to find joint venture partners, why joint ventures can be so profitable plus much, much more.

On the webinar I shared with you that you would be able to use the webinar (or audio of the webinar which I have shared with you below) as a marketing tool for finding joint ventures for yourself. Just email a link to this page or burn a CD of the entire audio and send a copy to someone you are thinking about doing a joint venture with along with a note asking them if they’d be interested in doing that with you.

Tell me about your success stories! I want to hear them.

Download the MP3 Audio Version of: Joint Venture For Profit

Enjoy it and may you set up some immensely beneficial joint ventures.

Until my next post,

James

P.S. If you want to do a joint venture with, go ahead and contact me.

Ezine Marketing

James Orr — Fri, 15 Jan 2010 04:19:46 +0000

While I have done extensive marketing to my own email lists and ezines over the last decade, I have never been a member of the Directory Of Ezines… until tonight.

Don’t get me wrong, I’ve heard about them and seen them around for years and years but I’ve been focusing solely on marketing to my own list and building my own lists using a variety of the strategies that I discuss here in other posts.

However, tonight is different for me because tonight I decided to include ezine marketing as part of my strategy to find joint venture partners and to expand my marketing to other beyond my own list and that is why I signed up for the Directory Of Ezines.

I am about to head in and pick out a few people to contact to do some marketing with before I did that I just wanted to share that resource with you so if you wanted to use it to market your own product or service and build your list you could do that too.

Until my next post,

James

How to Sell Your Business in 12 Steps

James Orr — Wed, 13 Jan 2010 07:24:49 +0000

Earlier this evening I recorded a webinar primarily for our Business Bronze Members called How to Sell Your Business in 12 Steps.

Click here to view the embedded video.

Our Business Bronze Members can access the complete outline and additional resources on the Business Wiki under How to Sell Your Business in 12 Steps.

If you have any questions about this video, please do post a comment below or contact us.

Until my next post,

James

P.S. I am interested in buying businesses. If you have one for sale, please do contact me.

Learn To Be Rich Adds Its 300th Post!

James Orr — Tue, 12 Jan 2010 17:25:20 +0000

FORT COLLINS, COLORADO – Earlier today, LearnToBeRich.com, the world’s premiere resource for real estate investing and business systems and marketing posted its 300th blog post.

“It was bound to happen sooner or later,” lead contributer James Orr said when he wasn’t really interviewed for this article. “I knew the public really needed a single place they could go to get the absolute best information on how to succeed as a real estate investor and to get implementable marketing and business system solutions for business owners of all types.”

Orr was modest in his assessment of providing the best quality resources and tools. His experience with marketing and business systems both specifically for real estate investors and for a variety of businesses is almost legendary in the circles he travels.

When asked why he thinks the LearnToBeRich.com website has become so popular, he casually replies, “If you give people what they want and need, it is easy to see why we have become the leading place for real estate investors and business owners to come seeking up to date, easy to follow and implementable strategies for vastly improving their business results.”

And Orr means business. With his 300th post, he says he is just getting started. Having just finished writing the first draft for his first book in a single weekend a few days prior based on his popular webinar How to Earn Six Figures with Google AdSense, he is confident that he will hit over 7,000 blog posts for his exclusive Bronze Members and guest visitors by 2011.

Will he do it? We will all need to wait and see, but having created massive multi-billion web page networks in the past, the smart money is betting he will.

Earning Six Figures A Year With AdSense Video

James Orr — Wed, 06 Jan 2010 04:43:21 +0000

OK, in a moment of craziness, I am sharing the Six Figures A Year With AdSense webinar that i just recorded this evening. Please post your comments below.

Click here to view the embedded video.

Here are some of the resources that you may be interested in that we mention in the video:

Free Special Report: Autoresponder and Email Broadcast Services
Free Special Report: Website Hosting and Domain Name Registration Services
Plus some other free goodies…

Recommended Multi-Blog Software
LearnToBeRich.com Affiliate Program
Business Bronze Membership
Consulting

Enjoy the video and remember to post any comments you may have below and share it with your friends.

Until my next post,

James

Putting Together A Direct Mail Piece – Actual Case Study

Jassen — Tue, 05 Jan 2010 06:51:56 +0000

Our tax resolution firm, Phoenix Financial Group, has decided that part of our 2010 business plan is to expand into several other market segments related to our core business. These are commonly referred to in business jargon as “vertical markets”. This particular vertical is to offer corporate tax return preparation to prospects that have multiple years of unfiled tax returns. This is a natural extension for us since our primary business is assisting taxpayers in negotiating their past due tax liabilities.

In order to start marketing this particular, we decided to export a mailing list from our existing prospect database. This list will consist of companies that we have previously sent service proposals to for our primary services, but whom did not hire us. In addition, this mailing will be directly only at corporations, rather than other entity types, as we specifically want to target IRS Form 1120 and 1120S filers.

In order to create a mailing piece, I composed a brief, personal introduction letter. The letter has two variations, each having a different headline. Also, each letter has a different toll free telephone number to call. This will allow us to do a true split test and determine which headline garnered more phone calls. Each telephone number runs into our great business telephone system, and calls our routed simultaneously to several of our tax staff – whomever answers the phone will speak with the prospective client.

After writing the letter, selecting two headlines, and configuring the phone system telephone numbers, I had to set parameters for our mailing list. Since we use a proprietary CRM system that I have programmed, I was able to tightly control the parameters I wanted.

We are going to be doing this mailing in an effort to maximize effectiveness. We are actually going to hand write the addresses on the envelopes and use a real stamp. This combination has been shown in study after study to drastically increase open rates and, thereby, response rates to the direct mail offer.

One very nice thing about using a “house” list, instead of a rented list, is that these are businesses which have had at least some prior contact with us. In addition, we generally have the right contact person to address the letter to, whom we expect to be the decision maker for purchasing tax preparation services.

I will be cutting the list of 2,000 prospects into 20 groups of 100, and distributing to our staff in the morning so that they can begin the task of hand addressing envelopes. If you have neither the staff nor patience to perform such a task, then it is easy enough to upload your mailer and the spreadsheet to the US Postal Service and let them do the printing and mailing for you (in fact, this route is generally cheaper).

This is a brief explanation of how we are doing an actual mailing, which will go out in the next 48 hours. Doing a major marketing effort like this is an excellent way to start off the new year. Look for something in your business that you can do this with to your customer list (you DO have a list, right???), and start the year off with a nice revenue start.

Until next time,

Jassen Bowman
http://JassenBowman.com

Marketing Swipe File

James Orr — Mon, 28 Dec 2009 21:08:54 +0000

The good news is… I have a huge set of marketing swipe files. The bad news is… I have a huge set of marketing swipe files.

As I begin to go through my files in my office to implement Getting Things Done I am both pleasantly surprised and a bit overwhelmed at just how large my marketing swipe files have gotten over the years.

For those of you that do not know, a marketing swipe file is a file of marketing pieces (letters, newspaper ads, postcards, direct mail packages, web sales letters and so on) that you keep as examples of marketing you are interested in. For me, that’s a lot of marketing.

I have huge files of marketing swipe files from real estate investors trying to buy properties I own. I have huge marketing swipe files from real estate agents trying to get me to sell a house through them. I have marketing swipe files of real estate investing gurus selling courses, seminars and tools. I have marketing swipe files for lenders, private money, personal development, stock market trading plus many, many more.

In my previous filing system, I had broken it down (and rather poorly I might add) into only a few major categories. With the new Getting Things Done system, I am breaking the folders down into much more manageable manila folders so that they are both more accessible and usable in the future as well as easier to file things away as I get more.

All business owners–whether you are a real estate investor, real estate agent, bookkeeper, artist, website owner… ALL BUSINESS OWNERS should start and keep a marketing swipe file of what your competitors, supplies and other industries that you might like to creatively borrow from are using in their marketing. Using this marketing swipe file makes creating your next marketing piece much, much easier and more effective. You don’t have to start over from scratch… you can model what someone else is using. It will help you format your piece correctly and help you remember key elements you want to test in your marketing.

In any event… back to processing my inbox and organizing files.

Until my next post,

James

P.S. If any of our real estate investing consulting clients think it would be helpful for me to place all my marketing swipe file from other real estate investors on the Real Estate Investor Wiki, please do post a comment below and I can add it to my list of things to do someday.