Database Marketing For Handyman Businesses
I am a huge advocate of direct response marketing and I strongly recommend that handyman business owners also utilize database marketing to follow up with their leads and convert leads to prospects. Also, marketing to your database will help remind your advocates to go out and refer more business to you (which I cover in other posts on this website in far greater detail than I do here).
Why Database Marketing For Handyman Businesses?
So, why database marketing in a handyman business? According to the Direct Marketing Association, it’s 16 times more profitable to market to your house list – your internal database of people that know, like and trust you – than it is to look for new clients. If it costs you $10 in order to get a new prospect in the door, would you rather make $1 off that or would you rather make $16 off that? It’s 16 times more profitable to market to your in-house list. You want to focus on marketing to your in-house list, than focusing to the outer world. We’re going to talk a lot about that throughout “The World’s Greatest Handyman Marketing Course”.
Until my next post,
James
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