Direct Response Marketing For Handyman Business Owners
Most of the marketing that I teach, in fact I can’t think of an exception, is direct response marketing. You’re going to focus on getting someone to raise their hand and express an interest in your product service or a marketing widget (which we are going to talk about) specifically in response to that ad. It’s not a advertisement just to build you brand up and then hope that overtime someone is going to come and find you. That is not what we’re going for. We want them to take an immediate action and take and respond directly to that particular marketing piece and in many cases we are going to have a measuring tool included in that marketing piece so that we can find out which marketing is effective for us and which marketing is not effective for us.
Direct response allows us to measure those responses and then over time test to make improvements to that marketing so that if you keep putting ads to your classified ad section of your newspaper you’re going to be able to tell me this particular ad performs three times better than the ad I initially started with. I get three times the amount of response from doing this one and over time you’ll be able to measure the response to be able to tell me that confidently and to save for yourself money, get your cost for lead down and get your cost per client down and get the number of clients you’re getting way up for the same amount of marketing dollars.
Until my next post,
James
P.S. Check out “The World’s Greatest Handyman Marketing Course” to take your handyman business to the next level.
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