Dominating Your Market With Your Handyman Business
One of the nice things about marketing into specific niches is you want to become big fish in a small pond. You want to become extremely important to your database. You want them to constantly be seeing you. If you’re doing your newsletter, if they see a classified ad with your name on it too they want another exposure to that. If they happen to see you on Craigslist or they see a newspaper article about you and your business in the paper, you want to become a big fish in a relatively small pond.
You can do that in a couple different ways. One of the ways we’re going to talk about later is niches, but another way is to do it to your internal database. You want to become the premier handyman guy in your database. You contact them more regularly than anyone else they know. So if they have a need for a handyman, they are going to call you.
You have a much better chance of doing that by focusing on a relatively small group of people, aka small pond, and you become a big fish – someone who’s very important in that small section of the marketplace.
Until my next post,
James
P.S. Put the power of automated marketing systems to work for you with “The World’s Greatest Handyman Marketing Course”.
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