Free Google Marketing Tools For Promoting Your Handyman Business
The following is an excerpt from “How To Market Your Handyman Business” (a 1 hour and 41 minute free training course download available to our visitors).
James: Is that kind of what you’re looking for?
Jassen: Yeah, and what you just said, keeping in touch with people that really is the key to the whole thing is keeping in touch, keeping top of mind awareness so that when they think about a project that they need a handyman for you’re the person that they are going to call so – man we are really running on the time clock here do you mind if I run through the Google tools real quick?
James: I’d love you to.
Jassen: OK, I’ve done a couple webinars myself over the past year or so about how to set up you know a home based internet businesses using nothing but Google tools and there’s some Google tools you use that I’m just now starting to use that you’re obviously more of an expert on then I am but you can literally set up all these tech-y things that we’ve been talking about using nothing but free tools that are provided by Google.
The one that’s not free you have already briefly mentioned as a lead generation method is Google AdWords, If you’ve ever done a Google search and you see the ads that show up at the top or on the right hand side those are Google AdWords, people put together an ad and they say I will pay so much per click for my ads to appear and based on how much you bid is where or what position your ad appears in and people can see your ad as you click on that and you know you’ll get traffic to your website and help build your list that way.
You also talked about getting paid to do your lead generation by having ads from Google on your own web page so that you can get paid for people clicking on those ads when they come to your website and that again is called Google AdSense.
Another really important tool and personally I think that this is – out of all the Google tools I think that this is personally the most important but that’s Google Analytics, you talked earlier about tracking and measuring your marketing well, Google Analytics allows you to track and measure who’s coming to your website, how long they are sticking around, where they’re coming from and the where they’re coming from I think is the most important aspect there and so it really allows you to target and prove your marketing efforts that you’re doing online.
The next thing is Google Feedburner, you just mentioned the RSS feed thing and that is what Feedburner does it is an RSS aggregator tool and it allows people to subscribe to your website content and get notified of updates it is also a tool to use as your electronic list so you can actually use Feedburner as your email list it’s not ideal for that solution but it is a free and effective method for building an email list if that’s part of your marketing plan.
James: Yeah, I don’t recommend using it for that but it can be used.
Jassen: It can be done for that. Google Groups is a tool on Google that I think has two uses one – and you and I have both done this actually is you can use this as your email list central place, you can do that you can also find other Google Groups that are where people get together and talk about different topics so maybe you find a Google Group about people that are finishing their basement or people that have older homes of a certain style and they’re looking for tips and hardware and whatnot for maintain their home you can become an expert in those groups and people will get to know you as an expert by you participating and you can build business that way.
Google Website Optimizer, this is a tool for tracking – not tracking but for testing conversion items you talked earlier about pressing your headline, Google Website Optimizer will do what are called split tests for you so you can for example pit two headlines head to head on an opt in page for people to sign up to your list and you can track whether you know headline A or headline B perform better or which special report is going to get you more subscribers you can do that kind of stuff with Google Website Optimizer.
Google Webmaster Tools this is actually something that you have definitely played with a lot more than I have, it’s only something that I’ve been looking at literally over the past few weeks but it’s got some cool stuff it can help you generate a site map for your website which Google can use to kind of track where everything is on your website it can help improve your search engine optimization. I think the coolest thing in there is something that you actually showed me that I didn’t even know existed until like I said a couple weeks ago but you can actually see what keywords Google is ranking you for and you can see some numerical statistics on how you’re performing with those keywords, that’s really, really cool from kind of an internet geek perspective like I am so.
Google Trends this is – can kind of be looked at as a research tool and I think where this can be most important for our handyman audience tonight is they can go to you know trends.google.com and they can type in a comma separated list of things to see what people are looking for so if they’re trying to decide whether they should niche into you know basement remodeling or kitchen remodeling or electrical work you know some of these sub-niches that we’ve talked about tonight they can go to Google Trends and type those things in and they can see what people are searching for more of so maybe basement remodeling is being searched for you know ten times as often as exterior painting and so that gives you a clue of kind of what you need to focus on it’s a really, really neat tool.
Lastly Google Alerts I use this extensively it is a spy tool, I use it alert me I get an email, several emails a day I do – I’ve got it set up for my own name, my business name, I actually have it set up for your name James and also some things that are important to me for example I’m big into figure skating and so I’ve got several Google Alerts set up about particular figure skaters and also since I’m a judge things related to the International judging system within your handyman business you can use it to look for what people are writing about you online for your own name, your business name, your competitors names I think it’s also a cool little tool to use to find you know news groups and discussion boards and things like that and so you can be notified if anybody you know asks a question on a blog for example and they say “Hey, I live in Miami and I’m thinking about getting my house resided you know anybody got any tips on that?” and so if you have a Google Alert set up for Miami, home residing and you get a Google Alert telling you that somebody asked that question then bam you can go to that blog or that forum and engage in that conversation and perhaps get a prospect or multiple out of that so that was my not quite so short rundown of Google Tools.
James: I was just thinking to myself you did such an awesome job that next time I think I’m just going to stick around for the introduction and I’m going to say Jassen why don’t you handle the first couple ones and I’m going to go away and take a break I’m just going to let you finish the whole thing because you did an awesome job, you went through them really well so yeah, that’s great.
Jassen: It still took two minutes longer than I wanted it to but-
James: That’s alright we’ll get through the rest of this information so-
Jassen: OK.
James: We’ve only got about four more to go.
Until my next post,
James
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