Google PageRank for Handyman Businesses

Alright, let’s talk a little bit about this concept of Google PageRank and how it relates to your handyman business marketing. I’ve been dancing around it a lot in the webinar, only because I didn’t want to mention it by name without going into the detail. Google Page Rank is a numerical value that Google assigns to a website, and it represents a culmination of a lot of different variables that Google uses to determine how popular your site is and what kind of reputation it has. How it is specifically derived is not clear, it’s not released. It’s very proprietary to Google. They do not share that information with anyone. It is extremely important when you’re talking about linking between sites. A website with a really high page rank linking to your website is going to be an incredible boost in popularity to your website, and help your own website’s page rank. It also helps with search engine ranking. In general, websites with higher page rank tend to list higher in search engines than websites that do not have high page ranks. So you want to kind of look at those things and make sure you take them into account when you’re looking at page rank. There are a lot of other things that go into page rank that I don’t have time to go through. There’s a huge list, and it would bore a lot of you.

However, just realize that there is this concept of page rank. It is a numerical value. You can go download tools for your web browser where it will show you the page rank for the website you’re on. You can also go do a search on Google and find out how you determine page rank for your own website? You can type in your website address. So there’s lots of ways to find out what it is. Go look at the page rank for your site. The higher your page rank is, the better. Usually most new websites start off with a page rank of zero and they slowly work up page rank one, two three. Page rank four, five, six – those are pretty good sites. So there’s very few sites out there that have page ranks above six or seven. So you just definitely want to keep that in mind as you look at page rank and what it means to your business.

And I’m going to take a short break here before I go into this last session, which is on the marketing media. And then once I get done with marketing media, we’re going to take another break. So I’ll take a break here now, let’s take five minutes, come on back when you’re done and we will get right into marketing media.

Until my next post,

James

P.S. “The World’s Greatest Handyman Marketing Course” is a powerful marketing course designed specifically to help handyman business owners drastically improve their lead generation strategies.

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