Handyman Business Marketing Widgets
Alright, so we just talked a little bit about these marketing widgets. You can market your core product, your service. Be very specific. Don’t just say “handyman.” You are going to want to say the very specific product or service that you are offering. For instance, you paint the outside of houses, you do concrete work, maybe you do a variety of things. Be very, very specific in what you are offering and target that particular audience. You can go after multiple markets and target those guys, but you need to do very specific ones there. Special reports, we’ve talked about that a little bit. “Seven ways to save money on your next kitchen remodel,” or, “five ways to make your house sell faster by doing these repairs,” or, “sell your house quicker for a higher dollar amount by doing these five simple repairs.” You can talk about the repairs you would recommend they do on their house in order to get ready to sell.
Audio, you can do an audio versus a special report. Or you can do a video over a special report. You can have these as downloads, you can create packages of video and audio in a special report and a free consultation, and sell that for $19.95, where they get all the information plus they can have a consultation with you. You can make money on the lead generation part of it, maybe you’d do it for free, maybe you’d charge for it -– it’s totally up to you. You can do coupons, you can do memberships. One of things we talked about at the beginning of the webinar today was this concept of creating memberships and continuity. And so you can market your continuity program and tell people, “This is what you get with our continuity package: you get access to me, whenever you have a tenant that’s going to call, they will call me directly. I will handle all the things for you. I’ll bill you 30 days net, I’ll do all this for you. And you get a discount on a rate, and it’ll only cost you $25 per month per property to do that. And you’ll more than make that up in the year from the savings you’d have on your properties, and you don’t have to deal with the calls anymore.” That could be a membership that you charge to a real estate inventors, or you can do something similar with real estate agents. Or you can do something similar with another group that you have affinity with.
You can also create discount cards. You can sell the discount cards, $29.95 discount card, it’s good for a year and it gives you 10% off all our services for a year. So you could sell that in advance, or you can sell it at the point of sale and say, “Look, you don’t have our discount card, do you? Well I’m going to charge you X number of dollars to do this project, and if you buy this $29.95 discount card, it’s going to get you 10% off this particular project too. But then you’ll have this for the rest of the year if you have any other projects that you need done. You’re going to get 10% off on those too. Why don’t you pay the $29.95 for the card today. You’ll save more that on the discount on this particular deal.” But now you’ve created an affinity toward you, where if they have another project to do, who are they going to call? They already got a discount card for you –- they’re going to call you. So you build in this likeliness that they’re going to call you back for more projects, even if you are conceding a small price today by doing a discount card.
Until my next post,
James
P.S. Want to learn specific strategies for using unique selling propositions in your handyman business to generate more clients? Check out “The World’s Greatest Handyman Marketing Course” for more information.
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