Handyman Database Marketing – How To Contact Your List
Now let’s talk about communicating with your database. Here are some different ways to contact your database.
The first one I’m going to focus on is one that I probably think is the most important for you to get done and that is get your newsletter out. I’m going to talk a lot about newsletters here in the future. However, newsletter is critically important to your success in this business and in any business actually, because you need to stay in regular contact, stay in front of the people that know, like and trust you, develop more of a relationship with people so that they know you more, like you more and trust you more. They’re much more likely to do business when they’re ready to do that with you and also to refer business to you. So newsletters is a key one.
Another way to do it is email. Email does not replace your newsletter. You should not do an e-newsletter or an e-zine in order to replace your physical newsletter. You can do email occasionally from time to time. You can use it as another way to keep in contact with people, but it does not replace your newsletter.
I’ll talk a little bit about social media websites later on. It’s another way for you to stay top-of-mind, to reveal to people your personal side, a lot of your personal activities and also occasionally put in some business stuff. Even though I am using my social media primarily for marketing my business and I am not using it in the personal way that it is designed for, it is much less effective for me to use it only for business and much more effective for people to know, like and trust you and use it for your personal business. I have done that in the past; I have decided, for other reasons, to not share any personal information online. But it is effective for growing and maintaining relationships.
Another way to do it is what’s called a RSS feed which stands for real simple syndication to email. Every time you write a new article or you add content to your website, you can have it set up so that content automatically gets emailed out to your distribution list – the people that are on your email list – once a week or once a day whatever frequency you set up. That is another way for you to contact your database. The thing I like about that one is it’s relatively automatic. You don’t have to keep manually doing it. You can set that up once and it will automatically send itself out. That’s what’s called RSS to email. When you go and set up your website you’ll want to go and configure that to work. There’s actually two major components to it. The first part is the RSS feed, which is part of your website. Then the email component is actually part of your email broadcast service. You just need to connect those together.
You can send out postcards. I talked a little bit earlier about the concept of using postcards to do announcements or invite people to an event. Let’s say you’re having a barbeque, or let’s say you’re having a Thanksgiving party, or maybe you’re trying to do a volunteer thing where you’re delivering pumpkins to certain neighborhoods and you’re looking for volunteers to come out and assist you with that. You could use a postcard in order to just let people know that that’s going on and if they’d like to volunteer and lend a hand to the community they can do that with you. That’s a good way for you to get that message out. You could use email and the postcard to do that, and also in your newsletter, but the postcard could be an extra step. It’s a very cost-effective way to get another contact in there and show them that you’re involved in the community and what is important to you and then remind them that they can do business with you later.
Holiday cards and letters – another really great way. A letter can be just an update about what you’ve got going on in your business and personal life. If you really want to go out and do individual holiday cards, you can do that as well.
The occasional phone calls. Certain lists I’ve had in the past I’ve done voice broadcasts. You can actually have all the telephone numbers uploaded to a service, you can have a recorded message go out. I’ve used this a lot with my rental properties where I would want to let people know about a particular property we had for sale or for rent. You can actually do a voice broadcast out to the people that have inquired about buying a property or renting a property before, and it’s a great way to get the information out very quickly and in quantity to a certain list of people with phone numbers. You can creatively use that in your handyman business. Just be careful about some laws which we’ll talk about later when we talk about voice broadcasts.
Those are some different ways to contact your database. It’s probably not a comprehensive list, but it’s a good way for you to understand the ways that we’re thinking about you contacting your database on a regular basis at least with a newsletter and some of these other methods as well.
Until my next post,
James
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