How To Outsource Your Handyman Database
If you’re overwhelmed by the idea of manually typing in names and addresses or you don’t want to do it, you can take all of your contacts, dump them into an inbox or shoebox so you’re out there networking and you get a business card put that in a shoe box. You talk to someone on the phone and you have an intake sheet, make sure you put down their name, address, telephone number, email address. Stick that into your inbox to be entered into your database. You could have a piece of mail returned to you; you can stick that into your inbox to be removed or updated.
Once a week or once every couple days or whatever is right for you in the volume you’re doing, you hire a high school kid to come in and they can add everyone you had on all those sheets of paper or business cards to your database. They can update the addresses and contact information of anyone that gave you changed information or if you got returned mail or a returned email. They can remove all the guys that they can’t get updated information from.
They can also help you get your mailings out. High school kids are going to be relatively tech savvy. Most high school kids, they would be able to pull out your list of people from your database and then they can use things that we’re going to recommend for actually getting your mailing out. The US Postal Service is what I’m recommending. The US Postal Service will allow you to upload your mailing list, to upload your newsletter and actually get that out. They’ll do all the printing and all the postage for you.
Please don’t try to manually do your newsletter. Don’t print your newsletter out in your computer printer and then hand address names and addresses on there and stick stamps on it. Waste of time. You could be doing much more with your time. It’s so cost-effective now for you to just upload what you want to print to the US Postal Service website, upload the addresses you want to mail to and they will get it out for you. It’s really that easy; it takes 30 minutes whether you’ve got 10 guys in there or 200 guys in there, if you want to do it that way.
Until my next post,
James
P.S. Get a complete marketing system for your handyman business with “The World’s Greatest Handyman Marketing Course”.
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