Lead Capture Web Pages For Real Estate Investors

One of the things you will need to do on your website as a real estate investor is to setup lead capture pages to have folks that are interested in one of the five major areas of your business to request additional information and join your mailing list.

To recap, the five major areas are:

1. Motivated Sellers
2. Buyers, Tenant Buyers and Tenants
3. Other Real Estate Investors (Wholesale Buyers)
4. Private Lenders
5. Other Dream Team Members

Last start with the last one and then move through the list fairly quickly… dream team members are title companies, real estate agents, mortgage brokers, contractors and anyone else you might need to operate your real estate investing business. For these, I would normally suggest just a standard contact form and I would not spend a lot of time optimizing the form to maximize your sign up rate or conversion rate.

With the other four, I would be more concerned about maximizing sign up and conversion rates to get them to join your mailing list.

For the overwhelming majority of real estate investors you will be using the form that is given to you by the email list management service you subscribe to (sign up for my mailing list to download the ones I recommend) and while you can tweak the sign up form a bit with the service providers I recommend, most of your improvement will be in the headline and copy you have on the lead capture page itself.

So, what I do recommend is that you set up separate lists on your email list management interface for seller inquiries (make sure you turn it on so that you get a copy of all the initial inquiries), one for all your buyers, tenant buyers and tenants, one for other real estate investors and one for private lenders. Keep these pages and lists separated so that you can effectively manage them and then use something like Google Website Optimizer to tweak your headlines and sales copy to be improving your conversion rate on those pages.

I also have additional information about setting up lead capture web pages in the audio download Building Effective Lead Capture Web Pages.

Until my next post,

James

P.S. If you need personalized help setting up your lead capture pages, I can assist all Bronze Members with that during any consulting time.

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