Learning From Marketing When Selling A House

Before we get too far into the details, I do want to take a step back and let you know a little bit about my marketing philosophy. You may look at some of the information provided here and decide that you are not comfortable with the principle of doing a round robin bidding process to sell your property at the fastest pace possible. Even though we’re going to talk about safety valves to make sure that you have a successful sale and that you get the price you need, maybe you still don’t feel comfortable with it. That’s OK.

What I do want you to learn about though is the marketing side of how to sell a house in a weekend. Even if you decide you want to do a traditional sale, look at all the different marketing we do in order to sell a house in one week. You can use that as a model to sell your houses traditionally, if you’re not gonna use the round robin bidding process. Now, there’s lots of variations of the round robin bidding process, too. After learning about the strategy, maybe you may come back say “OK, now I understand the big picture of what’s going on, but maybe I want to try a variation”. Some of the variations include: instead of people bidding up the price, they can bid up a down payment. So you could be doing a rent-to-own with this round robin bidding process and have people bidding up the down payment. Or you can have people bid up the monthly rent amount, so they feel comfortable. Or a combination of monthly rents and the down payment, if you’re going to do a rent-to-own. These are just different options you can jump off from once you understand the basics of doing a round robin bidding process.

In any event, try to learn from the marketing strategies for selling a property in a weekend and then decide whether to implement them on a round robin sale or using a more traditional sales methods.

Until my next post,

James

P.S. For more information on how to sell your house in a weekend, download the audio CD course.

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