Marketing Critical Mass For Handyman Businesses
What you’re really aiming to accomplish is marketing critical mass. You want to get to the point where the majority of your business comes from relationships with people that already know, like and trust you either directly or via referrals. This is all about that internal mailing list or database marketing.
How Do You Achieve Marketing Critical Mass?
You need to commit right now to building and nurturing a database of people. If you’re not willing to do that, what you’re going to end up being is that person I just described where you do a little marketing until you find a new job and then you stop your marketing, you do the job and then when the job is done, you’re like “There’s no job to do. There are no clients coming in. Now I need to start my marketing up again.” You start doing your marketing; it takes some time for that to happen. You finally get a new prospect coming in; you finally convert them to a job. You stop your marketing. You do the job. You don’t want to get into that cycle where you do some marketing in order to find work and then once your job is done you’ve got to start all over again from the beginning. Not a good way to run a business, in case you’re wondering.
So you do it by building and nurturing your database and then systematically growing that database over a period of time constantly. You don’t start and stop; you’ve constantly got a bunch of different ways in order to get new prospects coming through the door, adding them to your database and then you stay in contact with that database in highly leveraged activity – whether you’ve got two people on the list or 2,000 people on the list sending out a newsletter is the same task. You want to make sure you’re doing a highly leveraged type of activity instead of having to manually go and build all that for each new prospect.
Until my next post,
James
P.S. Learn to take your handyman business to the next level with “The World’s Greatest Handyman Marketing Course”.
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