Marketing Your CPA Business With Audio Interviews

Jassen: Okay. There are different types of widget that you can use when we’re marketing. One of the ones you mentioned earlier was audio interviews. So could you talk a little more about marketing your CPA business using interviews?

James: Just like special reports where you’re having the seven things you need to know about whatever it is or the four things. By the way, the number doesn’t matter, guys. So just make up a number and come up with really good tips to share with them that match that number. I mean, there may really be 11 but you can share with them seven. So just pick the best ones.

Jassen: Right.

James: So the same idea here with audio interviews. You can take a written special report – maybe it’s even something put out by the IRS. IRS has some great resources by the way. You know that, right?

Jassen: Yes. It’s just that everybody is either deathly afraid of the IRS or whatever their feelings are but the IRS really does have a – I don’t know if they call them pounded but they definitely have a good group of writers that their jobs are to take this complex subject that we call the Internal Revenue Code and just do it down to literally an eighth grade reading level so that everybody can understand it. So they actually do put out some really, really good publications.

James: Yes. You go take one of those publications and you either extract 10-20 questions. You should figure about five minutes per question for the most part. But if you’re going to pick out 12 questions or so and then you have – you could either hire someone from your local university who’s in the media department; they’re going to be doing interviews as a career. So you can get them in there, pay them $25 for an hour of their time or an hour and a half of their time and have them do an interview with you where you record the interview and you answer the questions that somebody in that particular industry would have about how to save taxes and the services you offer and how you can help them.

You can have a variety of these different audio interviews for a variety of niches that you can then use to market those audios with. Audios have a very high percieved value. The idea that you have an audio CD and you have them copied – you can have them copied for like a dollar each in quantities of 50 or so – and 50 of these things made and look really good and when people order them you can have them sent out or you could have them downloaded straight from the Internet, whatever you want to set them up. Use those as audio interviews to go and market information about what you can offer them.

Until my next post,

James

P.S. If you like reading through some of this webinar transcription, you’ll love The World’s Greatest CPA Marketing Book.

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