Marketing Your Real Estate Agent Business Using eBay
This is just one tiny excerpt from “How To Market Your Real Estate Agent Business” (a 2 hour audio training course) that you can download for free.
Jassen: Not for the faint of heart. There’s something kind of similar that’s kind of in an online medium, which is Ebay, where obviously you have more room than just a business card, but in my mind it’s kind of a similar Guerrilla tactic. Can you explain using Ebay to generate prospects?
James: Yeah, and there is a great tool for Ebay and by the way, I should have mentioned this much earlier in this particular call for real estate agents, but I will wait until the very end so that anyone who skipped out early and decided not to listen to it and doesn’t get this benefit, but basically that is that whether you realize it or not if you accidentally generate leads outside of your local market as a real estate agent, you always have the benefit of doing paid referrals to agents in the local market.
Jassen: Yeah. Yes.
James: So, one of the keys has… Ebay happens to be a global market place, if you happen to be putting special report up there, maybe this is one of your getting paid to generate leads ideas, you create a audio CD and you sell it on Ebay, and you happen to get a lead, you live in California and you get a lead in New York, well, somebody calls up and they order that course, you follow-up with them, turns out they are looking for investment properties, you tell them I happen to know an agent there I met at a conference in New York, because when you went to your national franchise’s yearly meeting, you happened to meet a guy there in New York and you know he works with investment properties, you contact that guy, you do a referral, and if they close on the deal you get a referral fee, you know, somewhere between twenty or thirty percent. That’s typically the range, twenty-five is pretty common. So, you can definitely… What’s that?
Jassen: I was just saying, note to our listeners, you actually did this, you went to your brokers national convention, you know, conference and you met people and you made these connections and you were referring people out.
James: Oh, yeah, I was fanatical. When I was at the national conference I think I collected like, 250 business cards. So, yeah, I was referring out to tons of people nationally. I mean, we were doing national lead generations so my, the overwhelming majority of my model was referring out; in fact, I switched over at one point and stopped working with anyone local. I only did referrals, I even referred out locally.
Jassen: Yep.
James: So, yeah there’s definitely models where you can do national lead generation and if you understand everything we talked about tonight, you have the overwhelming majority of what you need in order to replicate my entire business. All of the lead generation stuff we just talked about you can take that and run your own national lead generation business and refer out nationally.
Jassen: And it was a six figure business, right?
James: On the front end?
Jassen: Yes.
James: Yes. So, you know, without any commissions or referral fees or anything like that it was a six figure lead generation business and I’ve done it twice. So, it wasn’t a fluke. So, yeah, you can definitely go and do this model, you don’t need to do it nationally, you can do it locally, but if you happen to get guys, Ebay’s one of those cases where you put up an ad, and I think you can actually put up service ads on Ebay, you were telling me about that before, you can put up service…
Jassen: Yeah, it was revisiting the Ebay concept for my tax resolution business last week, actually and I haven’t been on Ebay in a while and there is now a services category, specifically for, you know non-tangible deliverability of services. I was like, oh, okay. So, I spent the dollar fifty or whatever it was and put up an ad on there.
James: And you know that could have been around for years and I just never used it so it could not be new for all that we know, but I never noticed. Yeah, you can put up services on Ebay, you can also put up those product special reports, audio downloads, audio CD’s, courses if you happen to be publishing a book or put together a book you could do that, you could create packages of, you know, products and services that are mix and put those up there so, there’s lots of ways to do it, to market on Ebay and Ebay is just one small part of this whole bottle. I mean, it’s one of those streams of lead generation. Now, if you can generate an extra couple of leads a week or a couple of leads a month even, you know, just from having the stuff on Ebay and autopilot, automatically relisting and things of that nature, it will be helpful and help you supplement your leads well.
Until my next post,
James
P.S. This is just a small part of what you’ll learn in the full training: “The World’s Greatest Real Estate Agent Marketing Course”.
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