Real Estate Investor Elevator Speech
The following are examples of how you might answer someone who asks, “what do you do for a living?”
It is intended to be memorized and practiced aloud, in front of a mirror, making it your own, until you can repeat it, having it sound casual.
There are two versions: one is for real estate investors that are not seeking private money and the other is for real estate investors that are looking for private money.
Without Private Money
“Sometimes people need to sell a house quickly or would rather not wait to have it sold by a real estate agent or for sale by owner. My company helps those people by buying their houses directly. Then, we help people–often people who are finding it challenging to buy a house traditionally–buy the houses from us. Often this involves us renting or providing flexible owner financing to the buyers.”
With Private Money
“As you may know, the company I work for buys and sells real estate. When we buy real estate for cash, we use private lenders. We pay our private lenders 6 to 12% on notes secured by the single family homes that we purchase. When we find a deal that we are considering buying, we call our private lenders and offer them to make a loan secured by that property. They can decide whether to invest or to pass on that deal at that time. Do you know of anyone that is not getting a consistent 6 to 12% return on their retirement or other savings?”
Until my next post,
James
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