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If you have taken my advice and invested your time (and possibly money) into building a large buyers list, then congratulations! You’ve taken the first step that very few people ever actually take. For those familiar with Aesop’s fables, you are definitely not the grasshopper that wasted away the summer while the ants worked hard to gather food. You are the ant and have done the necessary work in advance – when you were supposed to do it!
Now, let’s take a moment to discuss some ways that you can work your buyers list to realize some of the potential that you have built through your efforts.
For most investors, you’re not going to be sending great investor articles, resources and tools to your buyers list to build up your credibility and name recognition. Personally, I think that you should consider doing this, but I realize that most investors lack the time and desire to do this, so I will not press that point. However, you should certainly be sending out deals to your buyers list and here’s how.
There are 6 major ways to communicate with your buyers list: personal phone calls, voice blast, personal e-mails, e-mail blast, personal fax and fax blasts. You can group these 6 ways into two major categories: personal contacts and blasts (also known as broadcasts or mass contacts).
The personal ones should be easy to understand. You personally call, e-mail or fax a single person on your buyers list about a particular deal or just to keep in touch with them. These types of contact are of the highest value to you in building your relationship with that particular buyer and I strongly encourage you to do this with your top buyers.
However, when you have tens of thousands of buyers on your buyers list like I do (or even a hundred for a local investor), the practicality of personal contact for anything more than your top buyers goes away. That’s where the blasts come in.
You can use e-mail blasts, fax blasts and voice blasts as a means to get your message out about a particularly exciting deal to your list of buyers. It is important for me to stress that you need permission to send e-mail, fax and voice blasts to buyers on your list. That is why we emphasize getting this permission as you build your list.
Also, there is a fine balance between too many blasts and too few blasts. If your list only hears from you with a great deal once a quarter they may forget who you are or that they gave you permission. If you blast them 5 times a week, you risk annoying even serious buyers with too many contacts. Personally, I aim for 1 or 2 contacts per week after I have established myself in their mind. I establish myself in their mind by doing a few more frequent contacts up front during the first week or two after they’ve given me permission to contact them.
If you need information on what services we use to send out our e-mail, fax and voice broadcasts, you can check out those in the free special report that I give away on the recommended providers I use. To get that, just sign up for our mailing list and you will be given access to our download page..
Until my next post,
James
Inner Circle Membership - Daily, Live Training for Bird Dogs, Wholesalers, Real Estate Investors and Real Estate Entrepreneurs with Q&A and consulting and more.
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A few minutes ago I posted an article about how I updated the list of recommended email broadcast and autoresponder service providers.
I also made a short video describing the difference between email broadcast and autoresponders as well as briefly describing how investors can use the new recommended provider free to have us help develop a relationship between them and their real estate investor list.
Watch the email broadcast and autoresponder video below:
Sincerely,
James
P.S. If you are a real estate investor Bronze Member (consulting client) with us and need help setting up your system, let me know as that is included with your membership.
Inner Circle Membership - Daily, Live Training for Bird Dogs, Wholesalers, Real Estate Investors and Real Estate Entrepreneurs with Q&A and consulting and more.
Or, become an Inner Circle Member and get much more...
I just updated my list of recommended Email Broadcast and Autoresponder Service providers that you can download for free.
I normally offer this special report along with other special reports and a couple completely free full course downloads for those that subscribe to my mailing list.
So, what did I update on the list of email broadcast providers and autoresponder services? Well, I updated the list to reflect that I am moving heavily toward MailChimp.
Why MailChimp?
I am glad you asked.
First, I love that they offer a truly free plan for new business owners. Few things annoy me more than the large expenses of setting up a new online business before revenue is coming in to support it. MailChimp solves this problem by giving folks a completely free option for growing and managing a small list maxing out at 500 subscribers. For a large number of real estate investors (especially real estate investing Bronze Member consulting clients) that will be more than enough until you have a good deal of revenue coming in and you can upgrade your account at that point (when there is revenue to support it).
With their plan, the help they provide and the help that I provide to consulting clients you can very easily setup your entire email broadcast and autoresponder system. Once it is in place… correctly… you can grow knowing that your system was setup correctly for the long term. It is extremely frustrating to grow a list of subscribers only to find out you made the wrong choice and need to somehow get your list out of one system (that is not working the way you need it to) and into a new system where you need to reset up EVERYTHING.
In a recent article on using one blog or many blogs I hinted at the problem with having to make large changes like this… that is a major downside to making multiple blogs, but even with one blog it is still annoying and a waste of time.
Another HUGE advantage that I love about MailChimp is that you can with the proper setup have me write all your real estate investor articles for you.
Here’s what I mean…
If you are a real estate investor wanting to focus at least part of your business on wholesaling, that means that you will be growing a list of real estate investors that are your real estate investor wholesale buyers list. I teach a great deal about this for our real estate investing consulting clients. As you grow your list of real estate investor wholesale buyers you will want to keep in touch with them on a regular basis (some people will choose to do daily while others will feel better about once a week or so). How do you keep in touch with your list of wholesale real estate investor buyers when you are not willing (or able) to write good quality content for them to consume? Will they be interested in opening up your emails because there is great stuff for them?
Well, that is one of the advantages of MailChimp… if you setup your MailChimp account the way I recommend, you can actually grow your own list, but have it so that they get great articles about investing in real estate straight from my HUGE collection of articles (and the new ones I write) sent to their email address FROM YOU, branded with YOUR business theme and with a reminder that you are a real estate investor/wholesaler in their market. If you have deals, you can include a link directly to your deals website in each email. You can set it up to go out once a week or once a day (if I have new articles to share).
And second best of all, it can all be done automatically for you. You don’t have to do anything once you set it up.
Why is that second best of all and not best of all… because the best part of all is that it is totally free to do… the account with MailChimp is free as I described above, the articles from me are free and if you you opt to follow what I teach in our real estate investing consulting program you can actually make a little money growing your list (which has pros and cons that I discuss with Bronze Members).
So, that is one of a couple updates I made to the recommended list. Enjoy!
Until my next post,
James
P.S. Many of our other business consulting clients too can benefit from the same great services that we offer to our real estate investor consulting clients. In fact, I will be sharing some additional articles for a variety of specific industries where I explain those in future posts.
Inner Circle Membership - Daily, Live Training for Bird Dogs, Wholesalers, Real Estate Investors and Real Estate Entrepreneurs with Q&A and consulting and more.
