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In this morning’s daily live training call with James for Inner Circle Members, James walks you through the process of determining how many deals there really are in your market based a large pool of data from a variety of real estate investing gurus and authors plus a whole bunch more. Use the link below or access the download from your Inner Circle Members Only Resources download page.
Covered on the live training this morning:
- Have you been following along and implementing new empowering habits in your life this month? James walks you through some basic accountability exercises to help you implement empowering new life and business habits over the next 21 days.
- Using Fort Collins, Colorado data and key metrics from a variety of other real estate investor gurus to determine the number of deals available in the market. Use this knowledge to run similar numbers in your own market.
- Learn the difference between speculating and investing.
- James talks about the difference between seeking out for sale by owner or listed properties and putting out marketing to have deals come to you. The differences are significant.
- Discover how to correctly and effective test marketing and specifically marketing headlines.
- Hear James explain the difference between image or brand marketing and direct response marketing and what he recommends for real estate entrepreneurs.
- James gives a very short presentation on using websites in your marketing.
- James talks about a variety of contact management systems and tools for real estate entrepreneurs including the one he uses and recommends: Highrise
Download The James Orr Show – Episode 2010-09-07 or access it right from the members only resources for Inner Circle Members with dozens of additional recorded live training calls.
Inner Circle Membership - Daily, Live Training for Bird Dogs, Wholesalers, Real Estate Investors and Real Estate Entrepreneurs with Q&A and consulting and more.
All marketing should have headlines. Headlines are often overlooked by new people doing marketing that tend to use their business name as their headline-I think that is a huge mistake. Your headline should be some type of benefit or unique selling proposition for your particular clients. It is, in my opinion, the most important component of your marketing message. So if you’re going to test only one thing in your marketing, I would test different headlines to see which one pulls. You can run the same basic ad, copy, same offer, same call to action, same photographs, everything else, but I would change the headline to see if I could improve the response because that is going to have the biggest impact on what your response is in your marketing. So you definitely want to go and do that, and include a headline in all of your marketing.
Until my next post,
James
P.S. Learn what marketing to use and how to improve it to maximize your return on investment and massively improve profitability with “The World’s Greatest Handyman Marketing Course”.
Inner Circle Membership - Daily, Live Training for Bird Dogs, Wholesalers, Real Estate Investors and Real Estate Entrepreneurs with Q&A and consulting and more.
The following is an excerpt from “How To Market Your Handyman Business” (a 1 hour and 41 minute free training course download available to our visitors).
Jassen: All right let’s move on let’s talk about ways handyman can improve the effectiveness of generating prospects from the marketing that they’re doing.
James: OK, I’m going to kind of go through this pretty quickly I don’t want to dwell on it and extend this thing out but the first thing you need to do if you’re trying to improve anything, you need to be measuring so always be measuring, testing, and trying to improve on things you’re doing and there are three things that you should really focus on improving.
The first thing is your headline so a lot of times that’s going to be your unique selling proposition and you need to focus on what you are offering to them, how you are getting the attention of the people you are sending the information to. So, for someone who’s focusing on real estate agents to try to get houses ready to sell very quickly you can say “get you house in tip-top shape with one phone call, we’ll prepare your house to sell” You know whatever your unique selling proposition is for those guys and then be testing that headline versus new headlines so you send that out week one, you send out another week or two, you see which one does better you take the winner and you keep testing that against something new until you find out the one that performs the best overall you want to constantly be testing headlines.
Also your call to action, what you are using to tell people what you do… call me, email me, stop by my office… whatever you are doing to get them to contact you, whatever your call to action is you want to test that too to see which one is most effective.
And then the last one of the three that I recommend people test is test what you are offering are you offering them a free special report, are you offering them a video, are you offering them a free bid or consultation, are you offering them a free telephone interview about things they may need to know, whatever you are offering test different ones to see which one works best and so that’s what I would emphasize people test to improve effectiveness of their marketing.
Until my next post,
James
P.S. Want access to our full 7 hour training course? Upgrade to “The World’s Greatest Handyman Marketing Course” today to get instant access and take your handyman business to the next level.
Inner Circle Membership - Daily, Live Training for Bird Dogs, Wholesalers, Real Estate Investors and Real Estate Entrepreneurs with Q&A and consulting and more.
Because writing marketing headlines is so important and we could not due it adequate justice in the module on Direct Marketing for Online Business, we can an entire module devoted to Writing Killer Marketing Headlines.
We cover, in detail, the importance of headlines and sub-headlines in your marketing, how to separate good headlines from killer headlines that can turn a unprofitable marketing piece into a torrent of cash flow that converts like crazy.
Plus, we share with you the exact strategies we use to write killer headlines in our various web businesses and how to test headlines to determine which one actually is the best in a non-subjective, non-emotional, but data proven, objective way.
Total running time is about an hour on this program and was recorded live with James Orr and Jassen Bowman.
By using the link above to order this program, you will be given a special instant download link after the checkout process to download it immediately as a zip file consisting of all the MP3 audio files.
Inner Circle Membership - Daily, Live Training for Bird Dogs, Wholesalers, Real Estate Investors and Real Estate Entrepreneurs with Q&A and consulting and more.
