Hello everybody, welcome back from lunch. I hope you guys had a great lunch. We’ve got some really good information to go over this afternoon. We’re going to be covering Google Tools, some different marketing media, and we’re also going to be covering business networking, and doing some stuff on niches, and then some advanced concepts to end the day.
This is James Orr. The course is “The World’s Greatest Handyman Marketing Course”. And let’s jump right into the outline because I know we’ve got a lot to go over. So let me do that. Okay. So let’s talk a little bit about why we’re even concerned about Google’s Tools, as compared to a lot of the other providers that are out there. And really the main reason is, Google is by far the largest search engine out there. And so we tend to focus on what’s going to give us our biggest rewards. Remember the Pareto’s principle we talked about before, and Google is the Pareto’s principle for your marketing efforts online in many ways. They are going to give you the largest results for focusing on working with them. They are estimated to control between 66% and 72% of all searches online, and that includes, from what I understand, YouTube’s searches, which we’ll talk about when we get to using marketing video.
But one of the things we’re going to be talking about today, are a lot of the different tools that Google offers for working online, for running a business, for promoting our websites, for analyzing data from our websites. And all those different tools combined perform, kind of allow us to have some really great resources for working with our online business as far as marketing goes, and working with documents, and networking, and sharing tools, and analyzing data, and video and audio, and all those different things. So let’s jump right into some of these different tools.
Until my next post,
James
P.S. Take your handyman business to the next level: check out “The World’s Greatest Handyman Marketing Course” for more information.
If you’re just getting started investing in real estate you might get overwhelmed with all of the things you think you should be doing. Take a deep breath, relax and let me share my experience with you as someone who has been there already and who has helped others get started down the path of becoming a successful real estate investor and continues to do so with our Real Estate Investor Bronze Membership which includes on-going training and consulting.
With just about any business endeavor, there are always more things to do than you can get done in a single day, so you will need to learn to prioritize your tasks. Knowing how to prioritize comes from experience. Over time, you will see that certain things are more important than others are. If you have not already learned about the 80/20 principle, also known as the Pareto Principle, I suggest taking 5 to 10 minutes to familiarize yourself with it. Basically, it states that a large portion of your results – 80% of them come from a small number of things you actually do from just 20% of your work.
This tells us that focusing on the most important things will make the biggest difference. You should eliminate any time-sucking, yet unproductive tasks from your day because they have very little impact on your business. Avoid busy work that eats up your time without improving your results.
Here are some guidelines based on what I have found to be the most important things to prioritize for real estate investors.
First, collect money and service your existing clients. If you have a house that you need to fill with a tenant or sell to a buyer, rent to collect, or motivated sellers to call back from marketing you’ve put out, do that first.
The next most important thing to do is marketing to bring in new business. In fact, I am tempted to place this above my previous group of things to do because without marketing, businesses fail. It is that important.
So, what does marketing include? In my mind, it is finding more motivated sellers if you are buying. If you are looking for tenants or selling, it is getting ads up and signs out. If you need partners or private money, it is getting ads out and talking to people.
What remains of the time in your day you can then afford to spend on the other 80%. Some of these things are important but won’t give you the biggest return on your investment of time. For example, learning and continuing your education is important, but let’s be frank with each other, it’s not going to immediately make you money in your business that day. The other two things I mentioned: collecting money/servicing clients and marketing will.
So, if you are feeling some anxiety over all the things you think you should be doing for your real estate investing business, take 5 minutes. Write down all the things you could do and then prioritize them. I’d put things that bring money in today at the top and then marketing second. I’d focus on the most important one thing at a time until that was done and then move on to the next. Look at the big picture and focus on things that bring you tangible results.
Until my next post,
James
P.S. We use a highly refined Daily Checklist for operating our real estate investor business and to teach new and experienced investors how to run their businesses for our Real Estate Investor Bronze Membership. Sign up today to get instant access to our entire documented system, training materials and on-going training and consulting.
