The Correct and Profitable Use of Email Broadcasts

There are several email broadcast service providers that you can use to send out groups of emails to clients and prospects that have subscribed to your email list. For my most up to date list, download my special report called Special Report: Autoresponder and Email Broadcast Services.

WARNING: Never, ever use your regular email account to send out emails to people on your list. That means do NOT use the BCC, CC and especially do not mail your list by having them all in the TO field. You should use an email broadcast service instead to ensure you are complying with the laws for sending emails.

There are some free and low cost email broadcast service providers that you can use for small lists of less than 500 people. Most small businesses owners that are focusing on local business will find that having getting 500 people to voluntarily opt-in to your mailing list will take some time. Once you get larger than that, most email broadcast providers allow you to pay a little more for a larger list.

A major goal of your website is to get people to sign up for your email broadcast list. It is not unusual and I recommend giving people a good reason to join it. Some would say “bribe them” to join it. Give away something of value like a special report, a free audio download, a free video download, a coupon or special discount, a promise (that you plan to honor) of coupons or discounts over time or something else that would help you get the largest number of qualified prospects and clients to voluntarily sign up for your email list.

For those business owners that are doing very large scale lead generation, there are additional considerations that are beyond the scope of this material. Contact me directly for the most up-to-date information for doing very large scale lead generation and email marketing.

Backup Your List of Subscribers Often

Make sure you include backing up your list of email subscribers as part of your regular backup plans. Working hard for months or years to build up a list of prospects and clients that have opted to receive email communication from you could be lost in an instant if you fail to make consistent backups and something unexpected happens with your email broadcast provider.

Manually Adding Names to Your Email List That Did Not Opt-In

Don’t do it. Do not manually add people to your email list that not specifically opt-in and request information from you.

Specifically, if you are out actively networking and someone gives you their business card that is not permission to add them to your email broadcast list. If they tell you, “add me to your email list, I’d like to receive those emails you were telling me about,” that is a different story. However, you should not automatically assume that everyone you meet wants to receive broadcast emails from you.
To be clear, can you personally send them an email? Yes. Can you put them on your physical mailing list (think your printed newsletter sent via the US Postal Service)? Yes. Can you personally call them by telephone? Yes. Can you add them to your email broadcast list to send them your email newsletter? No, I don’t think you should.

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