The Importance Of Testimonials In Your Real Estate Investing Business

When people are first calling you on an advertising you have out, they likely do not know you. They have doubts about your ability to do what you say you can do. If you are going to pay them all cash for their house, this might not be as big of an issue. But since we are often asking for very creative deal structuring often with owner financing, building trust is critical and absolutely required. You must build credibility and trust with your sellers.

Two of the most effective ways of building trust and credibility is first – use testimonials and second – to do what you say you’re going to do with the little things when talking to them.

First, let’s talk about testimonials. You will want to get testimonials from people you have done business with. Might I suggest sending out a testimonial letter to people that you deal with that you can sincerely compliment and endorse. When they call to thank you for the letter, ask them if they would like to write a similar letter for you. The more testimonials you can gather the better. I have taken 300 or so testimonial letters from customers, clients and business associates from our real estate business and other businesses and compiled them into a little printed pamphlet that I send out immediately to people that call about selling their house. The testimonials are for people’s experiences dealing with you and not necessarily dealing with your real estate business. When potential sellers see that I have worked with hundreds of people and that they all pretty much say, “This is a good guy,” then they are much more likely to trust me.

We also recommend that you bring a copy of your credibility pack with you when you meet the seller at their house and give them an additional copy, even though we also recommend you mail one to them right after you gather the initial information

Until my next post,

James

P.S. Check out the Real Estate Investing Systems book on Amazon for an entire book of real estate investor business systems and checklists in the palm of your hand.

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