Using Marketing To Buy Investment Property

On this website we often discuss a variety of methods to find sellers and specifically marketing methods to buy properties with owner financing or by agreeing to make payments while leaving the existing financing in place. But you will not need to use ALL the methods we discuss.

In my real estate investing business, I use three or four and have more motivated sellers than I need calling me which I have handled by our Acquisition Manager. I will be going over which of the methods I would use if I were just starting out again in a future post. I will also discuss the one method I would use if I could only use one and why. I would recommend that you implement one or two methods we discuss to start to get your phone ringing with motivated sellers calling. If you find yourself in a hot market where it is harder to get motivated sellers calling because they could sell their house themselves quickly, then add another one or two methods to find more leads. If you still need more leads after that, add another one or two more methods. I would not go out and implement all 14 methods from day one. Part of the process of implementing these methods for getting motivated sellers calling is to test how effective each one is. This requires tracking how much you spend and how much time you put into implementing each method in keeping track of how many calls you get from that investment of time and money. There are three components to all advertising – the message, the media and the market.

The message is the words that you use in your ads. The media is the type of advertising you do. For example, post card mailings, newspaper ads, and television spots – these are all examples of different media. The market is the group of people that you want to reach. They are the people you are trying to get your message to via the media. For example, it is the list of people that you do your postcard mailing to.

If you find a particular method we are about to discuss is not working as effectively as you would like, you may want to try changing the advertising message and testing again. By changing the message and using the same media and same market, you could increase your response to get two or three times as many calls. For example, changing your message from “We Buy Houses” to “Sell Your House in Nine Days” might double your incoming calls from the same classified ad in the same newspaper. I cannot tell you definitely here whether “We Buy Houses” or “Sell Your House in Nine Days” or something else will be the best marketing message for you as your market is different from mine. To find out which is best for you, you need to test different marketing messages and find which one performs best for you in your market and with the media you pick from these we are about to discuss.

Until my next post,

James

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