Dan Kennedy for Real Estate Agents

The following is a list of Dan Kennedy resources that have sections related to real estate agents and brokers. I complied it by purchasing each book on Kindle and searching the book for “Real Estate” and “Real Estate Agent”. I actually already owned most of them but I did need to re-buy some of them that I owned in paperback on kindle.

I hope it helps and if you know of any other resources (including courses) by Dan Kennedy that have info specifically related to real estate agents, please do let me know by commenting below and I will add it to this page.

Sections like this are quotes.

I should point out that I personally don’t agree with some of what is said in the books. Furthermore, as he co-authored books, some chapters were actually written by the co-author and should not be attributed directly to Dan Kennedy.

Thank you in advance.

No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars

As an example, Tom and Nick Karadza have built a hugely profitable real estate brokerage in Toronto specializing in selling homes as investments to novice and pro investors, and they have built that business on the strength of powerful presentations delivered in their office to prospect audiences, online, and at larger seminars filled by their own advertising.

Kennedy, Dan S.. No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (Kindle Locations 135-137). Entrepreneur Press. Kindle Edition.

At the Main Street, local level, one great speech can differentiate a doctor, lawyer, financial advisor, school operator, restaurant owner, real estate agent, etc., etc., from all competitors and peers and make them a leading expert and famous celebrity in their market.

Kennedy, Dan S.. No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (Kindle Locations 175-177). Entrepreneur Press. Kindle Edition.

There is a generic one for audiences of varied kinds of business owners and salespeople, specific ones for single professions or businesses or sales groups—for real estate agents or for financial advisors, for example—and adaptations for delivery by other presenters such as GKIC.com’s Certified Magnetic Marketing® Advisors, for video sales letters delivered online, and for sales letters delivered by mail (see https://GKIC.com).

Kennedy, Dan S.. No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (Kindle Locations 508-512). Entrepreneur Press. Kindle Edition.

For example, my real estate training course is $1,000.00 but it will help you become a real estate millionaire in 36 months or less, and it is as complete and systematic as a McDonald’s® franchise that would cost you $250,000.00.

Kennedy, Dan S.. No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (Kindle Locations 729-730). Entrepreneur Press. Kindle Edition.

You may be familiar with the real estate investing industry’s version of these, typically promoted on radio, on TV, in newspapers, and by mail as well as online, and held in hotels—often once in an afternoon and again that evening at five different locations in a circle around a city, five days in a row.

Kennedy, Dan S.. No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (Kindle Locations 1050-1052). Entrepreneur Press. Kindle Edition.

When we were in the business of promoting public preview seminars about real estate investing and were traveling from city to city to do it, we chose to do two previews a day in each place even if that wasn’t ideal.

Kennedy, Dan S.. No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (Kindle Locations 1097-1099). Entrepreneur Press. Kindle Edition.

So, here’s a trade secret from “get rich in real estate” multiday boot camps, where training and coaching programs priced from $10,000.00 to $40,000.00 are sold by speakers: Early in the event, a presentation is given about what to say when calling one’s credit card companies to get the credit limits on the cards raised, ostensibly to create some working capital for real estate deals.

Kennedy, Dan S.. No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (Kindle Locations 1263-1265). Entrepreneur Press. Kindle Edition.

In my personal opinion, as an example, selling the above-described get-rich-in-real-estate training to truly poor people with hardly any resources, putting them into debt that is significant for them by buying it, and knowing most lack the basic business and negotiating capability required is predatory and dumb business to boot.

Kennedy, Dan S.. No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (Kindle Locations 1273-1275). Entrepreneur Press. Kindle Edition.

It also includes the dentist, cosmetic dentist, cosmetic surgeon, investment advisor, real estate agent, school owner, interior designer, etc., etc., operating a business in a local market, who can benefit by having a presentation they do to small groups invited into their offices or to civic or business club groups available to any size audience—even an audience of one, online, on demand, in a self-operating theater.

Kennedy, Dan S.. No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (Kindle Locations 1338-1341). Entrepreneur Press. Kindle Edition.

Of all the strategies that I provide to them, I think making effective presentation to groups of real estate agents and others who can refer business to the inspectors is the most powerful and affordable.

Kennedy, Dan S.. No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (Kindle Locations 1861-1862). Entrepreneur Press. Kindle Edition.

Fortunately for home inspectors, most real estate offices have agent meetings and the managers are usually open to having an outside speaker, so most of the inspectors who use my methods for this are doing in-office, small group presentations and can, if they are willing, do a lot of them.

Kennedy, Dan S.. No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (Kindle Locations 1862-1864). Entrepreneur Press. Kindle Edition.

For the home inspector, the best Connector is the real estate agent.

Kennedy, Dan S.. No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (Kindle Location 1868). Entrepreneur Press. Kindle Edition.

No one can buy or sell a house without getting a home inspection done, but much more often than not, the real estate agent is the first person to deal with the customer, and that agent, by his or her recommendations, can control the home inspector used, the mortgage lender used, and the title company used.

Kennedy, Dan S.. No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (Kindle Locations 1868-1870). Entrepreneur Press. Kindle Edition.

For example, personal injury attorneys are the equivalent of real-estate agents to a chiropractor,.

Kennedy, Dan S.. No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (Kindle Location 1872). Entrepreneur Press. Kindle Edition.

We teach our home inspectors to assemble information and ideas that can be genuinely useful to the real estate agents.

Kennedy, Dan S.. No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (Kindle Location 1915). Entrepreneur Press. Kindle Edition.

Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause

I once owned an interest in a thriving company that took the home party (tweaked to “crime safety class”) into company, hospital, real estate office, etc. break rooms, there to sell chemical deterrents on key chains and other personal defense products, averaging $300 to $500 in sales per small class, enabling “instructors” working part time to earn upward of $1,000 a week, $50,000 a year.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 143-146). Advantage Media Group. Kindle Edition.

The “free preview seminar” became the predominate means of selling “how to get rich in real estate” (thanks to Al Lowry Jr.) in the 1960s through the 1980s—and continues to this day, with traveling “preview speakers” working rooms filled by the old standby of big newspaper ads as well as radio spots, TV infomercials, direct mail, and online marketing.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 155-158). Advantage Media Group. Kindle Edition.

In the “get-rich industry”—with old reliables like real estate or the newest fad-opportunity of the moment, like web sites on Internet malls or making money on eBay or Facebook—“preview speakers,” who camp in each town for a week and do the free afternoon and evening seminars in order to get people into paid weekend seminars, where they are then sold pricey packages, routinely make $250,000 to $2.5 million annually.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 290-293). Advantage Media Group. Kindle Edition.

I and a chiropractor client of mine did the first public seminars selling chiropractic manipulation-under-anesthesia, and I once owned one-third of a very successful sales operation, selling Mace keychain chemical deterrents, with speakers doing “crime safety seminars” at companies’ lunchrooms, real estate offices, etc.—in that business, our top saleswoman made $50,000 part time in one year, in the 1980s.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 303-307). Advantage Media Group. Kindle Edition.

Seven out of ten real estate agents have attended Craig Proctor’s seminars.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 442-443). Advantage Media Group. Kindle Edition.

Just as an example, I was once interviewed on the monthly call and audio CD put out by the real estate giant Keller-Williams to their top brokers and agents—as the author of a book.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 554-555). Advantage Media Group. Kindle Edition.

Al Lowry’s original get-rich-in-real-estate book, which birthed an entire industry, was essentially his preview seminar speech put on paper.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 594-595). Advantage Media Group. Kindle Edition.

When the collection plate is passed, a mood has been created, a sermon rich with imbedded salesmanship, emotional manipulation, and subliminal commands has been given, peer pressure is visibly applied, and starving orphans or construction of hospitals in distant lands or some such eleemosynary initiative invoked—with no mention made of how much of the money is paying for salaries, overhead, travel, being routed to “the home office,” then invested in real estate, stocks, bonds, loaned to build casinos, and so on.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 1316-1320). Advantage Media Group. Kindle Edition.

As I mentioned elsewhere in this book, the “instructors” of our “crime safety classes” were certain to get better results with an audience of women real estate agents in an area where a serial rapist attacking women agents at empty homes was on the loose and in the news than an audience of women in general at a civic club luncheon.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 1683-1686). Advantage Media Group. Kindle Edition.

You’ll be unlikely to find a get-rich-in-real-estate speaker anywhere in the world not using it today.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 1780-1781). Advantage Media Group. Kindle Edition.

I developed this when speaking-to-sell in bad environments with bad audiences, like with eight real estate agents who didn’t want to be in their office’s compulsory sales meeting, hungover, still half-asleep, one or two reading the newspaper, all checking watches.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 1837-1839). Advantage Media Group. Kindle Edition.

No B.S. Ruthless Management of People and Profits

Other clients have professional practices, retail stores, or open-to-public offices like insurance agencies or real estate offices.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Locations 1090-1091). PGW – A. Kindle Edition.

Like hiring a real estate agent to find you a farm.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Location 2844). PGW – A. Kindle Edition.

As the nation’s only commercial lender that always leads with the best commercial loan product for owners of small and mid-sized firms purchasing or constructing their own commercial real estate, we are proud supporters of America’s entrepreneurs and their smarter wealth creation through our little-known commercial loan product.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Locations 2962-2965). PGW – A. Kindle Edition.

Quizzed, he wasn’t counting $100,000.00 put into his retirement accounts, a large low-interest loan he was using to invest in very profitable real estate, rental payments he got from his company for his vacation home and boat when he hosted meetings there, and, of course, the salary paid to his unemployable brother-in-law he’d have to support anyway.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Locations 3230-3233). PGW – A. Kindle Edition.

A business owner must measure his success, in large part, by the amount of the gross that runs through his hands that he is able to get out of the business and into untouchable and reasonably secure investments, such as cash in Federal Deposit Insurance Corporation (FDIC)-insured banks, top-rated bonds, and real estate in stable markets.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Locations 3240-3242). PGW – A. Kindle Edition.

One of the chapters in the book profiled people who got rich during the Great Depression begun in 1929, some by buying real estate and hotels and businesses, some by starting particular types of businesses.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Locations 3452-3454). PGW – A. Kindle Edition.

For example, as I was putting the finishing touches on this book, we were in the early stage of a potential tidal wave of residential real estate foreclosures and forfeitures, flooding banks and lenders with a predicted 1.2 million to 1.6 million properties in an 18-month period.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Locations 3466-3468). PGW – A. Kindle Edition.

Add much pressure, say, from a liberal President and Congress eager to tax the pants off “the rich,” lay on a bank-breaking socialist health-care system, make “free” preschool and college available to all; or from finally rising interest rates and stagnating or dropping real estate values; or from stock market correction backward by 1,000 or 2,000 points or more possibly, partly spurred by liberals’ announced desire to raise capital gains taxes to equal income taxes; or—well, the list goes on.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Locations 3489-3493). PGW – A. Kindle Edition.

When I need to know something in the area of real estate, there are a few experts in my Circle 2 whom I can call on, and there are others in Circle 3 whom I can call on who can connect me to the right people.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Locations 3682-3684). PGW – A. Kindle Edition.

No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich

His brand-licensing business has skyrocketed in earnings and expanded just from taking “points” off the top of real estate projects bearing his name but built and sold by others to a dizzyingly wide range of products and services, from mortgages to men’s clothes and even mail-order steaks sold on QVC® and in the Sharper Image® catalog.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 17). Entrepreneur Press. Kindle Edition.

Of late, Trump is far more in the Trump business than in the real estate business.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 17). Entrepreneur Press. Kindle Edition.

Yet when have you seen any real estate advertising specifically aimed at single women?

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 20). Entrepreneur Press. Kindle Edition.

Because one investor enunciated for us what others have not but must be influenced by: he, a New York resident attending his mother’s funeral in Iowa, saw Garman’s ad, called, and bought several hundred thousands of dollars of small-town Iowa real estate on impulse, based on nostalgia for his youth.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 60). Entrepreneur Press. Kindle Edition.

This may require insurance companies, doctors, hospitals, HMOs, real estate developers, and community operators to all come together in new joint ventures, or a big company from one of the involved industries—say, Marriott (already very active in assisted living and, obviously, in travel)—to be the organizer, or an entirely new type of corporation to be created.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 63). Entrepreneur Press. Kindle Edition.

There is ample room for niched organizations serving boomers or only affluent boomers, largely copying AARP—for example, an association for affluent boomer travelers or affluent boomer real estate investors or affluent boomer golfers.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (pp. 67-68). Entrepreneur Press. Kindle Edition.

(Boomers believe real estate is the safest of investments, can still quote Will Rogers on the subject, and believe it outperforms all other investments over time.)

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 73). Entrepreneur Press. Kindle Edition.

Since the leading-edge boomers have just hit, most real estate experts expect a flood of boomer buyers into the second-home or vacationhome market in the next few years.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 73). Entrepreneur Press. Kindle Edition.

To me, this means the way the real estate industry works with boomer clients has to change, or the boomers will replace Realtors® with other means of meeting their needs.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 74). Entrepreneur Press. Kindle Edition.

This presents growing opportunity for real estate investors rather than agents to immediately relieve the boomer-owner of his current property, but somehow whoever is at that end of the process must also be able to support the boomer in finding and purchasing the new home, and vice versa.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 74). Entrepreneur Press. Kindle Edition.

Self-employment is one of the most reliable paths to first generation wealth, supplemented by real estate investment.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 79). Entrepreneur Press. Kindle Edition.

Another multimillionaire client now traveling around in his two private jets and living in what can only be described as a palatial estate in Florida was once working as a car mechanic, and recalls having to explain to his wife that they could not afford to have the clothes dryer repaired and having to borrow the money to go to his first seminar on real estate.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 80). Entrepreneur Press. Kindle Edition.

I got my first bank loan from a 70-year-old entrepreneur who owned the small-town bank outright, and the mill, and the main street restaurant and hardware store, and most of the real estate as far as the eye could see in any direction.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 81). Entrepreneur Press. Kindle Edition.

They are hitting a time of realization that they have not created sufficient wealth for retirement, and are turning to real estate ownership tied to their businesses as a means of accelerating wealth, and converting rental payments that enrich their landlords to equity for themselves.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 86). Entrepreneur Press. Kindle Edition.

On his behalf, we then collect information from his accountant, real estate agent, general contractor, attorney, and office manager rather than asking him to play fetch.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 87). Entrepreneur Press. Kindle Edition.

I have several clients in the investment real estate field, who have been largely unaffected by the troubles that began dominating the news from mid-2007: the mortgage meltdown, tightening of available credit, slow housing market, drops in values.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (pp. 96-100). Entrepreneur Press. Kindle Edition.

Right now, there is blood in the streets in our real estate market.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 100). Entrepreneur Press. Kindle Edition.

Their calculations predicted 2.7 million home remodeling projects and 605,000 purchases of new primary residences or additional secondary or vacation residences by affluents and ultra-affluents, from fall 2007 through fall 2008—even while mainstream real estate and home improvement spending was expected to be in a slump.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 194). Entrepreneur Press. Kindle Edition.

My long-time Platinum Member Ron LeGrand, the leading authority in America on independent, innovative real estate investing and “quick-turn real estate,” has indulged a personal passion by buying an entire Alaskan fishing resort

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 204). Entrepreneur Press. Kindle Edition.

My client Rob Minton, creator of the Income For Life real estate investing service offered in more than 100 cities, frequently urges people to “invest to demand.”

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 205). Entrepreneur Press. Kindle Edition.

It’s solid, sound advice, and not just for an investor choosing stocks, funds, or real estate, but also for an entrepreneur investing your time and energy as well as your money in developing products, services, and businesses and in acquiring customers.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (pp. 205-206). Entrepreneur Press. Kindle Edition.

If you want to invest in real estate, there are all sorts of it for sale where you live.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 222). Entrepreneur Press. Kindle Edition.

My real estate investments are mostly in Iowa and surrounding areas, and I’ve never gone there or seen them.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 224). Entrepreneur Press. Kindle Edition.

Based on data from the Mendelsohn Affluent Surveys, we know that the one-in-five group is roughly 200% more likely to own or lease three or more cars per household and 50% more likely to buy at least one new car this year; 200% more likely to own laptops and handhelds; 250% more likely to invest in real estate in addition to their own residences.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (pp. 257-258). Entrepreneur Press. Kindle Edition.

Another commercial real estate broker in Iowa dealing only with local sellers and buyers can’t.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 263). Entrepreneur Press. Kindle Edition.

An example that I created for one of the most successful and celebrated real estate agents in all of North America, Craig Proctor, appears in Figure 36.1. As you can see in his example, when you Illustrate Your Process, you take everything you do in delivering your services or products and break it up into individual, named steps.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (pp. 326-327). Entrepreneur Press. Kindle Edition.

IF BUYING OR SELLING A LUXURY HOME, SURELY YOU DON’T WANT AN ORDINARY REAL ESTATE AGENT, NOW DO YOU?

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 331). Entrepreneur Press. Kindle Edition.

There sure are a lot of real estate agents.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 331). Entrepreneur Press. Kindle Edition.

But only a small number of members of The Institute for Luxury Home Marketing, “the premier independent authority educating and certifying real estate professionals in the art of handling exceptional properties.”

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 331). Entrepreneur Press. Kindle Edition.

The Institute advertises itself thusly to real estate agents, as a source of specialized training and “certification,” to elevate the member-agent’s status.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 331). Entrepreneur Press. Kindle Edition.

To the consumer, the Institute promotes its purpose as “helping buyers and sellers of high-end homes find quality real estate professionals who have been uniquely trained to handle upper-class properties.”

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 331). Entrepreneur Press. Kindle Edition.

It is the brainchild of a speaker working the real estate market, Laurie Moore-Moore.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 331). Entrepreneur Press. Kindle Edition.

To elevate her status, she chose the specialty of teaching strategies for listing and selling luxury homes and wrote and self-published a book, Rich Buyer, Rich Seller: The Real Estate Agent’s Guide to Marketing Luxury Homes.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 331). Entrepreneur Press. Kindle Edition.

I do not mean to criticize the business model or suggest any judgment, good, bad, or indifferent, on the training the real estate agents buy and get in this case.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 332). Entrepreneur Press. Kindle Edition.

And, while your affluent prospect might throw out your junk mail about real estate investing unread, he may not be so quick to discard his monthly copy of the Bay Area Investors’ Real Estate Trends Letter.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 336). Entrepreneur Press. Kindle Edition.

Our entire model has been copied and used in a wide variety of businesses, like restaurants, health clubs, and real estate brokerages working with investors.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 364). Entrepreneur Press. Kindle Edition.

With a self-directed IRA, for example, they can choose to broadly diversify the investment of their retirement funds, even into real estate, gold, and, in certain cases, businesses.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 374). Entrepreneur Press. Kindle Edition.

Will they run out and use it to buy investment real estate?

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 398). Entrepreneur Press. Kindle Edition.

The results of enacting any several of these proposals would be simultaneous loss of value in the stock market and in real estate of 20% to 50%, massive cutbacks in investment in business startups or expansion, double-digit unemployment, and an enormous wave of affluent boomers now working or running businesses opting for retirement.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (pp. 401-402). Entrepreneur Press. Kindle Edition.

Since THE MAJORITY of Americans are now invested in the stock market through their 401(k) plans, IRAs, and other pensions and are invested in real estate, the devastation will cut a very wide swath.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 402). Entrepreneur Press. Kindle Edition.

How to Work with Buyers that Buy 5 Times As Many Homes

How to Work with Buyers that Buy 5 Times As Many Homes

According to the National Association of Realtors Profile of Buyers and Sellers 2015 the typical (median) seller stays in their home for 9 years, but what if I told you there’s a special type of client that buys 9 homes in that same time period?

My name is James Orr, Realtor with James Orr Real Estate Services in Fort Collins, CO and I accidentally discovered this special type of client that buys much more frequently than once every 9 years.

With more traditional clients, you’re lucky if they sell a home with you and buy a replacement home every 9 years according to the stats. That means you’re helping your client with two transactions every 9 years or about 1 transaction every 4.5 years on average.

However, I noticed several of my clients buying much more frequently… some every year.

I called these special clients Nomads… because they moved from house to house (often keeping their previous house and making it a rental property).

Clients that buy a home EVERY YEAR are almost 5 times better than the typical client that only buys and sells with you every 9 years.

You can work with fewer clients and still make more money.

About These Special Amazing Buyer Clients

These clients span a range of ages depending on why they’re doing the model. I typically break them up into the following five groups:

  • Young professionals (often recent college graduates) that are used to moving every year and want to build up passive income early so they can retire young and rich. I call these folks Young Nomads.
  • Clients wanting to either save for college for their kids or grandkids using this plan or pay student loan debt with the income the plan generates. I call these folks College Nomads.
  • Middle-aged clients that wake up one morning and realize they’re not quite where they need to be with saving for retirement and they need to plan to catch up so they can retire comfortably. I call these folks Catch Up Nomads.
  • Slightly older, more established clients that are thinking about their kids, grandkids and other family members and want to leave a legacy for them. I call these folks Legacy Nomads.
  • And clients that have the real estate investing bug and want to invest in real estate with little or nothing down. I call these folks Little Down Nomads.

Each one of these groups are hyper-buyers looking to buy numerous properties and I layout a specific plan for each that shows them how to buy 1 property a year for 10 years often using the smallest down payment possible.

As a fellow Real Estate Agent that works with your own clients in your market, you may want to educate your own clients about this Nomad investing strategy to make some of your clients super buyer clients that do 5 times as many transactions as a typical client might do. Imagine what just having a small handful of these fun, amazing clients would mean to your bottom line?

“How to Acquire a Multi-Million Dollar Real Estate Portfolio with Just $3,000” Training Video

IMPORTANT NOTE: This 2 hour training video is available to Members for FREE.

To watch some of the videos I use to train my own clients including the video above on “How to Acquire a Multi-Million Dollar Real Estate Portfolio with Just $3,000”, check out the Professional Nomad Membership for just $1.

Professional Nomad Membership

From: James Orr, Realtor and Founder of the Nomad Investing Strategy
Date: Thursday, November 17, 2017

If you accept this proposal, it will cost you exactly $1.

That’s right…

One. Big. Cash. Dollar.

That’s the “bad news”.

And Now: The Amazing News…

In exchange for this minuscule investment, I am going to give you the greatest gift I could ever give anyone wanting to work with real estate investors and especially Real Estate Agents, Lenders and CPAs interested in working with Nomads.

It’s the key to my “business vault”… a literal treasure trove of systems and shortcuts to make working with these magical clients both fun and easy.

And I’m going to let you have them…

…every single one…

…for just $1…

I’ll tell you why in a bit, but first, I have a question for you…

Do you want to work with fewer clients and make more money?

According to the National Association of Realtors 2015 Profile of Home Buyers and Sellers the typical (median) home owner sells their home every 9 years. Some shorter, some longer. But if you’re a Real Estate Agent a typical client is worth a single buy transaction and a single sell transaction every 9 years. Lenders get a new loan on the purchase but not on the sale but they may also get a refinance in there as well.

Nomads are different.

Nomads are taught to buy 10 homes over 10 years. So, instead of 2 transactions every 9 years, Nomad clients would have 9 transactions over that same 9 years.

They’re almost 5 times better than a typical client for Real Estate Agents and Lenders. Plus, a homeowner with just one house isn’t typically a client for a CPA, but a real estate investor with a portfolio of rental properties typically is.

Is it good for Nomads?

I don’t believe that we should be doing anything unethical or even remotely questionable in our business. So, is working with Nomads good for them? Absolutely!

If buying a home is often the best investment decision most people make, then buying 10 is 10 times better.

80% of all Buyers (again according to the National Association of Realtors) considered real estate a good financial investment. They already think its a good investment.

Want to work with Nomads?

I specialize in working with Nomads as a Real Estate Broker in Northern Colorado, but I did not invent the buying a home, moving in, living there and then converting the property to a rental when you buy your next property.

However, I did some amazing modeling of it and designed over 40 different classes that we use to teach it to Nomads that helps both educate them and convince them to use us as their Real Estate Broker when they buy.

We’ve written three books on the Nomad investing strategy at this point:

  • Nomad – The book that started it all where I describe all the different types of Nomads: folks that need to catch up for retirement, young professionals that want to retire young and wealthy from passive income, folks that are saving for college or paying off college debt, parents of grown kids or grandkids that want to leave a legacy and real estate investors looking for strategies to buy properties with little or nothing down.
  • How to Acquire a Multi-Million Dollar Real Estate Portfolio with Just $3,000 – The book on how to acquire 20 rental properties starting with a single 1% down payment using and advanced Nomad strategy. The book was written based on the presentation I gave by the same name.
  • The Ultimate Nomad Checklist – a 440 page checklist monstrosity that documents step-by-step the entire buying and renting process for Nomads. It is made up of all the checklists you’ll find on this website.

We’ve written custom software for Nomads:

  • Brian Williams’s Deal Analysis Spreadsheet – My best friend, client and co-teacher of some of the classes for our local investor club created what I consider to be the best deal analysis spreadsheet for real estate investing.
  • Bookkeeping and Accounting Software – Brian had made another amazing spreadsheet for tracking your income and expenses on your rental properties. I took his spreadsheet and made it web based for Nomads to be able to keep their books for tax time.
  • Nomad Calculator Classic – This is the software I use to model buying 10 houses over 10 years (or the 20 houses using the advanced strategy). You enter the assumptions and it tells you what that portfolio of rental properties looks like over 40 years. It makes it super easy to create all the charts for the presentations.
  • Ultimate Nomad Checklist – Special web-based software that allows Nomads to keep track of each step in the buying and renting process for each of their properties.

These 40+ classes, checklists, processes, and software are amazing for taking Nomads from where they are to their next step… and they’ll help you working with Nomads.

They are undoubtedly the ULTIMATE SHORTCUT to finally taking your real estate investing clients to the next level whether they’re brand new or a seasoned pro. I’ve had newbie clients and super experienced investor clients and this stuff is amazing for both.

And by joining today, you can have immediate access to all these checklists, software applications, processes, and classes (over 40 in all!) for just $1.

Nomad Premium Plus Extra Stuff For Professionals…

With the Nomad Professional Membership you get everything the Nomad Premium Members get.

Nomad Premium Membership is what the Nomads who are buying and renting homes get that helps them learn what they need to do as a Nomad. It is what I use with my own local clients, so you’ll be able to look over my shoulder and see exactly how I do what I do.

Your Professional Nomad Membership has some extra stuff that the Premium Nomad Members don’t get access to.

Buyer Presentation for Nomads

I put together a special Power Point slide deck that walks potential Nomad buyer prospects through the entire Nomad model that you can use in your business for as long as you’re a Nomad Professional Member.

I’ve also got a recording of me presenting it along with a transcript of the presentation so you can listen to it in the car to understand how I explain the Nomad model to clients.

Editable Power Point Slide Decks of the Presentations

You get instant access to all 40+ classes just like regular Premium Nomads do, but what they don’t get is access to the editable Power Point slide decks that you can modify to use if you want to teach your own classes.

With your Professional Nomad Membership you’ll be dripped out a couple of those presentations each month. Use them exactly how they are (but replace my contact info with yours) or use the Nomad Calculator Classic to update any charts that might be different for you market.

To create a 40 to 60 slide Power Point presentation is non-trivial. It helps that I’ve been teaching classes on real estate investing since 2003 so I have a lot of my own material that I can pull from. From time to time, I am creating a completely 100% new presentation like the 157 slide monstrosity, “How to Acquire a Multi-Million Dollar Real Estate Portfolio with Just $3,000” presentation. That presentation took weeks to create because it has probably 100 different charts and is extremely heavily researched and based on the math of buying a lot of properties.

For most 40 to 60 slide presentations, it is taking me between 4 and 8 hours to create (not counting prep time to present it). But you’ll get access to a couple of those each month that you have a license to use as long as you’re a Professional Nomad Member.

Does This Stuff Work?

Below, I’ve shared with you confidential information about commission checks I’ve earned in 2016 from working with these kind of dream clients. The checks total $354,675.50 and I had three more close that year that I did not include below.

2016-11-14-8547

2016-11-03-9330

2016-10-20-1905

2016-10-14-10500

2016-10-03-23500

2016-10-03-6403

2016-09-20-8337

2016-09-14-5397

2016-09-02-9445

2016-09-01-10497

2016-08-09-5100

2016-08-01-2500

2016-07-21-8400

2016-07-18-11382

2016-07-18-9870

2016-07-18-8171

2016-07-01-8471

2016-06-15-8051

2016-06-13-8468

2016-06-13-8171

2016-06-13-7839

2016-06-07-6000

2016-06-06-8109

2016-06-06-7839

2016-06-06-7839-2

2016-06-03-18295

2016-05-31-10650

2016-05-31-8321

2016-05-31-7721

2016-05-31-7301

2016-05-16-7301

2016-05-16-7050

2016-05-10-7301

2016-05-06-7301

2016-05-04-9000

2016-04-29-9000

2016-04-29-7901

2016-04-21-8112

2016-04-11-4050

2016-03-07-10045

2016-03-02-6300

2016-01-05-8955

You see… only 4 of the transactions above were from clients that did NOT either do more than one transaction with me or plan to do several more transactions with me based on the specific investing strategies I teach them.

One of the biggest mistakes Real Estate Agents make is putting in the effort to find one-off clients… Buyers or Sellers that are going to do one, maybe two deals with you every 5-10 years. With this strategy if you find 12 clients… just one a month that wants to be a Nomad, you’re starting the next year with 12 “future transactions” already locked up. Find another 12 new Nomads each year and you can see how this compounds quickly.

You Get It ALL For Just $1.00

That’s right…

Your investment today is just $1.00

I May Be Crazy… But I’m Not Stupid

It may come as a surprise to you, but I do have a sneaky, ulterior motive for making this offer.

As you have probably already guessed, I am not getting rich giving away my best stuff for $1.

My sincere hope is that you’ll love what you see and choose to stay so you can see what I provide to Nomads and how you can do the same thing for your own local Nomads in your market.

If you do, GREAT! We’d love that!

If not, that’s OK too.

Just cancel during your trial and you will receive a full refund.

But if you do love it (and I think you will), you’ll automatically be renewed at our discounted charter member rate of $299 a month (regularly $349 per month—save $50 per month).

A paltry sum…

… especially when compared to what you’ll make when you get just one Nomad client who buys 1 house a year for the next 10 years.

In fact, I’ll make you a deal…

If you aren’t able to see enough during your first 7 days to cover your investment as a Professional Nomad for at least the next two years, I insist that you bow out and look for help somewhere else.

Again, that’s how confident I am in what you’re about to have.

So click on the “checkout” button below, and let’s get started…

See you on the inside,
James Orr
Realtor and Founder of the Nomad Investing Strategy

Standard Process Improvement Questions

"Getting better" is a key Nomad philosophy.

With that in mind, I am constantly thinking of ways to better serve my own local Nomad clients (as well as other investor and owner occupant buyers and sellers). This extends beyond just my clients and into myself, my staff and my key partners.

Systematically going through each step of my processes and asking myself "get better" questions is how we ultimately get better and serve at a higher level.

The following are some key questions I ask myself about how I can improve our systems and processes and make them better.

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New Sponsor On-boarding Process

IMPORTANT NOTE: This content is deprecated and will be removed shortly. It describes an old process for a service we are no longer offering to new folks.

Welcome! The following describes the on-boarding process for new Real Estate Agent and Lender Sponsors.

Originally, I had planned for this to be my own internal checklist for what to do to bring a new Sponsor onboard, but it occurred to me that many Sponsors would like to see what I actually want new Real Estate Agents and Lenders that work with my Nomad clients to know. So, this has become a hybrid of things I should do when someone new comes onboard and also sharing what I’d recommend people working with my Nomad clients should know.

Sponsor Content

There is additional content on this page that is shown to Sponsors only.

Sponsors are usually Real Estate Agents and Lenders who'd like to work with Nomads in their local market.

Click here for more information on how to become a Sponsor.

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Facebook Ads for Real Estate Agent and Lender Sponsors

Last week Tammy and I sat down and drew a very crude version of the following flow chart on my white board in my office. I'll probably end up teaching an entire class on this in the future.

ads-flowchart

With the intention of making 2017 even better than 2016, we determined that getting more people to our local real estate investor classes was the best goal we could focus on.

I sat down with a couple spreadsheets containing data from our local real estate investor classes and the transactions we did in 2016. I'll loop back to the ads above, but I'll share with you some of the data that made us decide to focus on some Facebook ads.

Background for Assumptions: My Investor Club Numbers for 2016

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Benefits of Becoming a Client

My local real estate brokerage business model is largely to provide amazing, free real estate classes to real estate investors with an emphasis on providing classes to Nomads.

So, if I am providing all of these great classes for free, what motivates a person to become a client?

Part of it is good, ethical guilt... I am providing so much value that they feel guilted into using me to buy and sell real estate if they want to continue to come to and benefit from the classes and tools I provide. But, there are a few additional client benefits I provide (listed below).

I have not always done the best job sharing this with clients or potential clients, but I do plan to make a handout of this and include it with the class handouts and/or class schedules that I give out in classes to people so they become more aware.

With further delay, here's the list of benefits of becoming a client...

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