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I am about to reply to a question someone had about finding off market deals and realized I did not have a good spot that has some of the videos we have for marketing to find motivated sellers and off-market deals and my crazy spreadsheet for modeling marketing for motivated sellers and off-market deals. So, here are some of the videos from live classes we taught for our local investor club NCREIG in Fort Collins, Colorado. Plus, a link to download the spreadsheet.
Motivated Sellers Marketing 101
I think this is all the non-direct mail methods of finding motivated sellers.
Advanced Direct Mail Marketing to Motivated Sellers
I think this is all the direct mail methods of finding motivated sellers.
Marketing Processes and Metrics Spreadsheet
This spreadsheet will allow you to enter your assumptions about how much time and money you are investing into each step of finding motivated sellers via marketing and making seller presentations. It will then tell you how much time and money you need to spend and how much you might expect to make based on those assumptions. It allows you to plan how much you need to spend to get a deal to pop out the backside.
I have a video of a class I taught live for NCREIG, which I called Motivated Sellers 101 which walks you through it as well. Here’s the video and the link to download the spreadsheet is below the video.
I’m guilty of it too. I am a busy real estate agent and investor who has limited time to focus on everything. I tend to poo poo away the small expenses and small sources of income. I convince myself, paying an extra $25 here or there won’t make that much of a difference. Or, why bother tweaking and improving an area of my businesses that will save me tens of dollars when I could focus on doing another deal and make tens of thousands or more. Maybe, you are like me and the phrase, “stepping over dollars to pick up dimes” echoes incessantly through your head as well.
Well, if you’ve ever had thoughts like mine or wondered if the small stuff matters as a real estate investor, this book is for you.
I’ve spent most of my professional career analyzing properties. As often for myself as I have for clients and in marketing to find new clients. I can honestly say, I have analyzed more deals than most people will ever analyze in their lifetime. I say this not because I am perfect at deal analysis; I am not. In fact, what I’ve learned from analyzing thousands upon thousands of deals is that I still have a lot to learn. Real estate deal analysis is subtle and nuanced and complicated. And if analyzing an individual deal wasn’t challenging enough, analyzing a group of real estate deals as part of a real estate portfolio is almost unheard of, but more important than most people would imagine.